Boston Children's Hospital
Digital Marketing Specialist/Search Analyst
This job is now closed
Job Description
- Req#: 78842BR
- Assist the Digital Experience and Marketing teams with digital optimization projects.
- Collaborate with marketing managers to reduce paid search spend when able.
- Conduct market research to create effective marketing strategies and increase conversion rates for paid and organic search, while fully utilizing search engine optimization techniques for all SEM activities.
- Promote adoption of marketing reports, guides metric interpretation, conducts research, and develops strategies.
- Attend marketing meetings and training sessions, as well as analyzing and tracking online marketing metrics.
- Strategize SEM approach and execution/modification based on SEO Manager's insights to increase website traffic and reduce costs.
- Assist in analyzing competitor marketing campaigns to adopt successful strategies and provide insights to the marketing team to develop superior campaigns.
- Coordinate with the SEO/SEM Manager and Online Reputation Manager to schedule all digital marketing activities.
- Post and optimize content with extreme attention to detail, conducting research on the latest market trends and keywords.
- Perform administrative tasks such as updating databases and spreadsheets
- Become certified in SEO and Google Ads.
- BA degree in Marketing or related field plus at least a year of experience in Digital Marketing or experience managing paid search and display ads through Google Ads .
- Understanding of SEO tools like Google Analytics Knowledge of latest market trends and social media marketing techniques.
- Strong computer skills (specifically PowerPoint). Ability to work under pressure. Excellent communication and organizational skills.
- Ability to conduct in-depth research.
- Familiarity with posting to different social media platforms (YouTube and Pinterest is a plus).
- Excellent attention to detail.
- Familiarity with basic design software like Adobe Illustrator or Photoshop is a plus but not required. Understanding of SEM and familiarity with Google Ads is a plus but not required.
- Knowledge of search engine optimization (SEO) and the associated tools to measure the effectiveness of web content (e.g., BrightEdge, etc.) is a plus but not required.
- Ability to work in-office a minimum of one day per week is required.
Job Posting Description
This Digital Marketing Specialist will:
Status
Full-Time
Regular, Temporary, Per Diem
Regular
Standard Hours per Week
40
Office/Site Location
Boston
Job Posting Category
Marketing and Communications
Remote Eligibility
Part Remote/Hybrid
About the company
10600 Boston Children's Hospital formerly known as Children's Hospital Boston until 2012 is a nationally ranked, freestanding acute care children's hospital located in Boston, Massachusetts, adjacent both to its teaching affiliate, Harvard Medical Scho...
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