• Job Description

  Req#: req1003

  Digital Recruitment Officer

  Tracking Code: req1003

  Faculty/Department: Office of the Registrar

  Number of Positions: 1

  Appointment Type: Full-Time Continuing

  Hours of Work: 35 hours per week

  Salary Range: Level 8 - Starting Salary, Step 1 $62,834

  Posting Date: February 20, 2024

  Closing Date: February 26, 2024
  

  Job Summary:

  The Digital Recruitment Officer will be responsible for digital recruiting and conversion of high quality students to Ontario Tech through a variety of digital channels and means. By creating and developing content, copy, multimedia and utilizing various communication channels (web, digital, social media, SMS, presentations, CRM etc.) to promote the Ontario Tech brand and programs and through the support of virtual recruitment activities, the Officer will work to execute the digital recruitment plans. This role will engage with prospective Ontario Tech students through digital means such as virtual fairs, webinars, live chat and 1-on-1 meetings.

  The Digital Recruitment Officer recommends and implements innovative digital recruitment-related initiatives, such as digital events and advertising, to increase applications and enrolments to the university and assists in fulfilling strategic and targeted digital communication and recruitment related campaigns. The Officer will be a key factor in ensuring communications are comprehensive, consistent and reflective of university key branding and marketing, and works to ensure prospective students are supported and engaged through the student journey. The incumbent will also participate in face-to-face recruitment as required.

  Responsibilities/accountabilities:

  Content & Digital Creation

  • Create, edit and develop digital communications, and content materials, in a variety of formats and using multiple platforms (Including landing pages, emails and digital advertising and web)
  • Utilize e-communication tools, advertising tools and virtual platforms (including Social Media) to increase applicant market-share and meet institutional enrolment goals
  • Stimulate leads,conversions and applicants via digital advertising to prospective students through advertising content creation, and advertising follow up via communication methods such as text, email, and video
  • Increases brand awareness of Ontario Tech to prospective students to grow enrolment through virtual channel content and creation
  • Ensure a cohesive representation of Ontario Tech brand and messaging across virtual events and fairs

  CRM and CMS

  • Implement integrations, develop processes and maintain the Customer Relationship Management (CRM) system to proactively target and nurture assigned leads and applicants. This is including and not limited to integrations, lists, landing pages, forms, data mining, web pages, etc.
  • Utilize the Content Management System (CMS) to create landing pages, content pages, and recruitment and admissions related web pages
  • Generates prospective student leads through digital means
  • Optimize university websites (central, faculty etc.) for prospective student engagement

  Data Analysis & Research

  • Research trends and analyze data to support enrolment targets
  • Stay apprised of digital recruitment opportunities that Ontario Tech could leverage to create awareness to prospective students (ie. virtual/digital events, external blogs and podcasts)
  • Extensive data mining of CRM data and usage to recommend and implement continued improvements to the practice of student recruitment
  • Provide feedback, content, communication support, ideas and recommendations for improving the Ontario Tech brand, recruitment communication and marketing collateral, events and general recruitment initiatives
  • Maintain knowledge of best practices and current digital trends regarding content and marketing to diverse target audiences

  Outreach & Engagement

  • Reach out to prospective students to offer support throughout the recruitment, admissions and registration process to keep students interested, engaged and committed as they transition to becoming an Ontario Tech student
  • Act as a first-point of contact and respond to queries related to university admission requirements, programs, services and Student Life, using a variety of communication platforms, such as Live Chat, SMS, form submission, etc.
  • Execute digital recruitment initiatives (such as webinars) that engage students with Ontario Tech programs and facilities to a variety of audiences
  • Increase brand awareness of Ontario Tech to grow enrolment through virtual presentations and fairs

  Required Skills:

  • Strong technical and multimedia skills
  • Ability to make informed data driven decisions to digital, marketing and sales processes
  • Ability to create CRM campaigns including development, audience segmentation, triggers and automations
  • Exceptional writing ability, and solid grasp of AODA and CP style, including the ability to be creative and write in a variety of styles (e.g. straight news, promotional, advertising, human interest, etc.) on tight deadlines
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community
  • Demonstrated oral and written communication skills with an emphasis on presentation to external contacts
  • Proficiency in using advanced features associated with the current versions of Word, Excel, Access, Photoshop, video editing software and PowerPoint required
  • Flexibility to work irregular hours at peak recruitment times to accommodate campaigns and webinars
  • Ability to multi-task and maintain an organized and effective personal work environment
  • Strong organizational and administrative skills, with the proven ability to keep current on changes and trends in the university environment

  Required Education:
  

  • Completion of a four-year university program, specifically in a discipline related to digital marketing, communications, marketing, journalism/media-related field.

  * Verification of Academic credentials may be required
  

  Required Experience:

  • Minimum 1 to 3 years of experience in a related environment
  • Experience in undergraduate student recruitment or digital marketing is an asset
  • Experience in a post-secondary environment is preferred
  • Experience with a CRM (HubSpot would be an asset)
  • Experience implementing communications plans, marketing and/or journalism, with responsibility for managing projects and developing communications is preferred
  • Clear Criminal Reference Check with Vulnerable Sector Screening
  • Valid Ontario Driver's License (Class G) with clear Driver’s Abstract, and passport is required

  Note: Each candidate will be required to make a 15 minute presentation, using PowerPoint, as part of the selection process.

  How to Apply:

  Interested candidates should submit in electronic format a covering letter and their resume. Applications will be accepted until February 26, 2024 or until a suitable candidate is found. We appreciate all applications received; however, only those candidates selected for an interview will be contacted.

  This position falls within the bargaining unit represented by the Ontario Public Service Employees Union (OPSEU) and will be subject to the terms and conditions of the collective agreement between the university and the OPSEU. To the extent that policies are not included in the collective agreement, employment will also be governed by the university’s policies which may also be found on our website https://ontariotechu.ca and which may be amended from time-to-time.

  Ontario Tech University is actively committed to equity, diversity, inclusion, indigenization and decolonization (EDIID), and welcomes applications from all qualified candidates, while especially encouraging applications from First Nations, Metis, Inuit peoples, Indigenous peoples of North America, racialized persons, persons with disabilities, and those who identify as women and/or 2SLGBTQ+. All qualified candidates are encouraged to apply; however, Canadian citizens, permanent residents and Indigenous Peoples in Canada will be given priority.
  

  Ontario Tech University respects people's different needs and therefore will take all reasonable steps to ensure accommodation for applicants where appropriate. The University is also committed to ensuring that confidentiality is maintained throughout all aspects of the recruitment cycle.
  
  If you require accommodation, please contact Julie Day, Health and Disability Management Specialist. For more information about the universities policies for accommodating employees with disabilities please review the university’s Accessibility Policy

  The university acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered under the Williams Treaties. We are situated on the Traditional Territory of the Mississaugas, a branch of the greater Anishinaabeg Nation which includes Algonquin, Ojibway, Odawa and Pottawatomi.

  Job Location: Oshawa, Ontario, Canada

  Expected Start Date: 3/18/2024

• About the company

  The University of Ontario Institute of Technology, corporately branded as Ontario Tech University or Ontario Tech, is a public research university located in Oshawa, Ontario, Canada.

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