• Job Description

  Req#: 507124

  Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

  Purpose & Overall Relevance for the Organization:

  • Support the Wholesale account team in driving the digital development of the defined key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online
  • As the digital lead of the defined key account, leverage your digital expertise to help adapt our approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps

  Key Responsibilities:

  • Responsible for driving digital sell-through across all country URLs of your account’s digital webshop(s) and mobile apps
  • Working with the Cluster & European Digital Partner Commerce (DPC) teams, take ownership of the account Digital Joint Business Plan
  • Alongside the European DPC Partner Development team, prioritize key digital initiatives to help accelerate the digital growth of the defined key account
  • Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market share
  • Take ownership of ensuring consistent & premium content for our brands across the defined key account and continuously monitor the on-site assortment for availability, visibility and findability
  • Ensure that the content is locally relevant to the target consumer and respective geographies
  • Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the European DPC community
  • Collaborate with brand teams to drive relevant digital marketing content – onsite and across all online platforms
  • Enhance the visibility of the adidas brands across your account, tailoring to maximize impact based on the respective specific consumer journey
  • In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
  • Regularly inputting feedback specific to your account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
  • Apply effective communication methods to senior management and stakeholders, both at a cluster & European level, in showing expertise across key digital metrics
  • Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
  • With a focus on the consumer, evaluate how our current digital Go-to-market approach can be optimized to drive mutual benefits & increased efficiencies

  Key Relationships:

  • Wholesale Key Account Management
  • Wholesale Brand Activation
  • Wholesale Analytics team
  • EU Digital Partner Commerce (DPC) Team
  • Local DPC community

  Knowledge, Skills and Abilities :

  • Full understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature and what levers to drive to improve performance
  • Relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of e-Commerce search mechanisms
  • Experience working with digital metrics & a history of leveraging these to increase sales performance
  • Experience working on content optimisation
  • Ideally experience with online product ranging and assortment
  • Experience working in cross-functional environments with a diverse stakeholder set
  • Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Ability to convince and motivate people on different seniority levels and communicate change
  • The ideal candidate must be self-motivated and passionate about deriving business insight from data, improving processes and solving problems
  • Results oriented mentality
  • Flexibility to handle multiple tasks and to work under pressure
  • Comfortable with working in an international environment
  • Strong Powerpoint skills required coupled with excellent communication and presentation skills
  • Fluent English, both verbally and written

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

Notice