• Job Description

  Req#: 25028556

  Job Description:

  At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
  
  Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.
  
  Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.
  
  At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

  Job Description:
  This job is responsible for the delivery of a portion of the overall marketing strategy in the form of a portfolio of small to medium programs, capabilities or processes. Key responsibilities include owning or supporting marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include owning day to day relationships with key business partners, solving moderate to complex business problems and independently driving strategic marketing improvements and solutions.

  CXO Consumer Digital Solutions Program Sr Marketing Manager

  • This position on the CXO strategy enablement team will support business objectives to drive digital feature adoption and engagement. This person will work closely with Digital and Channel partners to develop and execute marketing communication strategies to support digital usage and enable transaction migration thereby reducing over the counter transactions and call volume.

  Responsibilities:

  • Develop and execute marketing strategies & campaigns across all channels to drive digital program awareness and engagement

  • Develop marketing strategies by leveraging business insights, client research and channel guidance

  • Build strong, effective relationships with line of business, marketing channel, and external partners

  • Provide thought leadership to drive efficiencies and improved customer experiences

  • Present complex strategies and insights in simple ways to senior marketing and digital leadership

  • Continuously optimize marketing efforts via client insights, campaign results and analytics

  • Actively manage expenses and budgets in alignment with team objectives

  This role requires a person to have a blend of strategic thinking, fundamental marketing skills, analytical ability, leadership and influencer skills to drive cross-channel marketing campaigns.

  Required Skills:

  • 5-7+ years of program marketing or communications experience in Financial Services – preferably in Segment Marketing and/or Channel.

  • Strong interpersonal skills with proven effectiveness in working across teams to prioritize multiple projects and deliverables and deliver on campaign development in a matrix organization

  • Ability to work with and influence senior line of business, third party and channel partners in development of strategies, understanding outcomes and applying insights

  • Ability to be self-driven, comfortable working in white-space, independent on identifying opportunities and empowered to make on-the-spot decisions

  • Proven effectiveness in fast-paced, demanding, customer-driven environment; ability to manage within tight deadlines

  • Exceptional collaboration, communication and presentation skills

  • Advanced Microsoft PowerPoint and Excel, with ability to create executive level presentations

  Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

  It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

  Shift:

  1st shift (United States of America)

  Hours Per Week:

  40

  Pay Transparency details

  US - CA - San Francisco - 315 Montgomery St - 315 Montgomery (CA5704), US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47TH ST (NY8114)

  Pay and benefits information

  Pay range

  $99,000.00 - $160,000.00 annualized salary, offers to be determined based on experience, education and skill set.

  Discretionary incentive eligible

  This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

  Benefits

  This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

• About the company

  Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services.

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