• Job Description

  Req#: 497700

  Purpose & Overall Relevance for the Organization

  Lead the execution of the Global Brand Strategy across the MENA region delivering against all relevant Brand KPIs. Ensure executional excellence and consistent deployment of a holistic brand marketing plan across all communication channels, in strong partnership with the wider brand leadership team.

  Key Responsibilities:

  • Lead the Market Brand Activation team (Communication & Media Activation, Public relations/Newsroom, Sports Marketing)

  • Build, lead and develop a highly engaged team (incl. individual development and succession planning)

  • Responsible for the creation of a seasonal and annual brand marketing strategy and activation plan that lands the Global priorities and significantly improves Brand KPI’s;

  • Strong cross functional loyalty with brand and channel peers to secure that the brand budgets are maximised and positively influencing brand health and commercial KPI’s.

  • Drive and lead the MWB allocation process across BUs and Clusters/Country, in coordination with peer, coordinate input into global functions and monitor the execution (e.g. BMP)

  • Responsible for category growth plans through execution of the brand strategy and budgets.

  • Ensure excellence and collaborate with Digital Activation team in paid media & traffic marketing including shared KPI framework and management of media effectiveness program

  • Drive the translation of the global sports marketing strategy into a market framework , from identification to asset activation, including budget allocation recommendations.

  • Ensure excellence of seasonal concept activations at point of purchase in all distribution channels (wholesale, own retail, franchise, whs.com , eCom)

  • Provide feedback and input on seasonal learnings to provide to Global CTC to help create better tools for the future

  • Collaborate with Digital Activation team to increase digital thinking across the brand/BU’s in order to increase qualitative traffic to digital channels

  • Drive the optimization of the different digital consumer touchpoints through the full funnel by driving the execution of locally relevant campaigns

  • Define seasonal calendar and align with MENA Brand team and EM Brand management

  • Plan and d rive Trade Zone Strategy in partnership with brand leadership team within MENA, ensuring consistent execution and delivery against Brand KPIs.

  • Drive specific consumer research and actions relating to the findings across MENA and share relevant research with hub teams.

  Knowledge, Skills and Abilities :

  • Ability to develop and implement strategy

  • Proven leadership and management abilities especially in managing a diverse team (incl. remote management, cross functional loyalty)

  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.

  • Broad Marketing experience, with a distinct track record of success and high-level Brand Communication knowledge

  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

  • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs.

  • Expert understanding of markets’ consumers, accounts, economic environment and commercial needs

  • Strong experience in managing budgets

  Requisite Education and Experience / Minimum Qualifications:

  • 8-10 years of experience in marketing required.

  • University degree in Marketing or equivalent professional experience

  • Previous experience in managing a global matrix organization required

  • Sporting goods industry experience required

  • Fluent in English, Arabic preferred

  • International work and cultural experience; substantial experience working in regional teams

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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