• Job Description

  Req#: 3872

  Summary

  *This position is a hybrid role in Aliso Viejo, CA.*

  As the Director, CRM and Lifecycle Marketing you will be responsible for developing and executing CRM strategies to optimize customer engagement, loyalty, and retention. You will lead a team in designing and implementing effective CRM programs across multiple channels to enhance the customer experience and drive business growth. The ideal candidate is a strategic thinker with a deep understanding of CRM principles, data analysis, and customer segmentation. You should be results-oriented, innovative, and passionate about delivering personalized experiences that build long-term customer relationships.

  Responsibilities

  W hat you’ll do:

  • Develop and execute a comprehensive CRM strategy that aligns with the company's goals and objectives for customer engagement, loyalty, and retention.
  • Lead a team to design, implement, and optimize CRM programs across various channels, including email, SMS, push notifications, and in-app messaging.
  • Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness.
  • Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
  • Collaborate with cross-functional teams, including marketing, product, data analytics, and customer service, to ensure a seamless and consistent customer experience across all touchpoints.
  • Implement marketing automation tools and CRM platforms to automate and streamline customer interactions, ensuring efficient and scalable processes.
  • Define and monitor key performance metrics related to CRM effectiveness, such as customer lifetime value, customer satisfaction, and retention rates.
  • Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty.
  • Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth.
  • Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of CRM initiatives.

  What you'll need:

  • Bachelor's degree in marketing, business administration, or a related field. A Master's degree is preferred.
  • 8+ years in CRM, customer retention, or related roles, preferably within the DTC industry.
  • Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization.
  • Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution.
  • Excellent analytical skills, with the ability to translate data into actionable insights and strategies.
  • Strong leadership and team management abilities, with experience in leading and mentoring cross-functional teams.
  • Strategic mindset, capable of aligning CRM initiatives with broader business goals and driving results.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders.
  • Results-oriented, with a track record of achieving and exceeding CRM targets and KPIs.
  • Passion for delivering exceptional customer experiences and a customer-centric mindset.

  Physical requirements/working conditions:

  • Sits at a computer station, meeting table or work desk for more than two-thirds of each day
  • Stands and walks to other stations and departments throughout the day
  • Uses hands and fingers to operate computers and office equipment most of the day
  • May stoop or crouch to access files or storage
  • Requires clear vision at 20 inches or less with or without corrective lenses
  • Hearing and speech within normal ranges and sufficient for clear communication face to face and especially via the telephone
  • Lifts up to 10 pounds regularly; lifts 25 pounds occasionally
  • Exposed to noise levels typical of office environments

  Compensation:

  The current range for this role based out of Aliso Viejo, CA is $157,000/yr - $185,000/yr.

  The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

  This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

  Health and Wellness:

  • Medical, dental, vision
  • Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
  • STD, LTD, Basic Life AD&D coverage
  • 401k + employer matching
  • Free mental health resources through wayForward
  • Vacation and Sick Time
  • 2 Volunteer Days off per year
  • Emergency evacuation time off
  • 11 paid company holidays
  • 1 Floating holiday to celebrate your birthday or important religious/holiday to you
  • Quarterly product allowance to use towards your favorite Metagenics products!
  • Product discount
  • Peer to peer recognition programs & more!

  Learn more about how we help patient live happier and healthier lives here: https://www.metagenics.com/join-our-movement

  Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

  Click here for Metagenics’ California Data Privacy Act Disclosure

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• About the company

  Metagenics partners with functional and integrative health care providers to improve patient health through personalized lifestyle medicine and high-quality professional-grade supplements.

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