The HEINEKEN Company
Director Consumer Insights
This job is now closed
Job Description
- Req#: 86551
- Consumer & Shopper insights identification by setting up fit for purpose protocols, synthesizing and communicating learnings
- Brand Health Tracking supervision and insights identification
- Market size and market share estimations based on all relevant data sources and local teams’ knowledge
- Consumer Trends and Best practices sharing across markets
- Local analytical capabilities enhancement (training)
- Consumer Trends
- Brands and Portfolio Management (brand awareness & equity Tracking, advertising test, digital effectiveness, consumer segmentation)
- Innovation (concept test, taste test, post-launch diagnostic…)
- Performance understanding: Market size and market share estimations
- Revenue Management initiatives (the right pack & price)
- Bachelor’s Degree required, MBA preferred with concentration in market research, psychology, sociology, or marketing.
- A minimum of 8 – 10 years Consumer Insights experience in CPG in Latin America, having worked with brand teams and outside partners.
- Demonstrate solid expertise in all types of quantitative and qualitative research methods (Communication, taste, NPD, brand health tracking…)
- Fluent in Spanish and English
- Strong CMI Functional competencies:
- Business Problem Solving: identifies, defines and answers the right questions to resolve business problems/identify business opportunities effectively and efficiently
- Fueling Insights: provides illumination on how peoples’ attitudes drive their behaviors and partners with the business in enabling insight generation
- Technical Mastery: Uses the right research and processes to fill knowledge gaps and convert technical knowledge into practical applications
- Knowledge Synthesis: harnesses and leverages existing knowledge to address existing business issues/opportunities or to surface new ones.
- Ideally experience will include work with both client and market research agency roles
- Ideally also experience in Shopper insights
- Base Salary Range: $140,000-$175,000 + Annual Performance Bonus
- Benefits - Medical/Dental/Vision + Matching 401k Plan
- Vacation – 20 Wellness Days & Unlimited Sick Days
- $200 Monthly Beverage Allowance
About Us
HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken® – the world's most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, Heineken® Silver – a new lower-carb, lower-cal beer, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Strongbow Hard Apple Ciders, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com
Who We Are
At HEINEKEN USA, we’re a team with a passion to bring our iconic brands to the next level. The work is challenging, we learn from our experiences (even our mistakes), and we love what we do. You’ll be empowered to think differently, try new things, and GO PLACES.
About the Role:
The Americas CMI Director will support a given pool of Opcos / markets within the Americas region and enhance the CMI and analytical capabilities – both market measurement and consumer/ shopper insights – in order to foster fact-based decision-making.
The Americas CMI Hub’ scope includes a mix of businesses to develop and to protect (Canada, Dutch Caribbean & French West Indies, Ecuador, Panama, Peru, Puerto Rico, Bahamas, Haiti, Jamaica, Santa Lucia…etc.)
This individual will be responsible for:
To enable relationship and business knowledge building he/she will be the primary point of contact for a given market / Opco. He/she will collaborate with his/her counterpart in the Americas Hub team to meet all CMI needs, in addition to leveraging HUSA CMI expertise. This role will report directly to the VP Consumer & Market Intelligence, as part of the HUSA and Americas Hub CMI team.
Key Responsibilities Areas:
Basic Qualifications/Requirements:
Preferred Qualifications:
Compensation & Benefits
HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.
This position is not available for visa sponsorship.
About the company
The world's most international premium beer. Our content is intended for people of Legal Drinking Age, and shouldn't be shared with those who aren't. Please don't post inappropriate comments, thoughts or suggestions on our pages. If you do post some...
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