This role will be the lead for marketing reporting and analysis for all property and corporate programs. The role will focus on database marketing, calendar development, promotion strategy and all marketing analysis. Perform responsibilities in accordance with all Company standards, policies, and procedures. The ideal candidate will have a highly positive disposition and plan to take ownership of a variety of projects that may include new and unfamiliar technology and processes.

Responsibilities:

Responsible for practicing, supporting, and promoting Station Casinos’ “We Win Hearts” Company-wide culture and demonstrating Station Casinos’ Championship Service Standards at all times. Provide timely and insightful analysis/reporting to corporate and property TMs to provide sound business decisions. Develop and distribute new reporting ideas through various technology platforms. This may frequently require self-guided research, development, and exploration. Communicates direct marketing strategy efforts to VP of Database Marketing and other departments as necessary. Handles all recommendations and approval from post campaign analysis for improvement of future mailings; works with VP of Database Marketing for final decisions. Provide support to Campaign Management team for promotional builds in various systems – to include supporting checks and balances for promotional programming and expense reconciliation. Support property operations where needed.

Qualifications:

Technical Strength

• Expert-level SQL and Excel skills – must be able to write, optimize, and troubleshoot complex queries and models.
• Statistical testing ability – experience running and interpreting data experiments.
• Experience designing interactive Tableau dashboards and improving their performance.
• Familiarity with Cognos, Knime (or SAS), and PowerBI tools.

Knowledge Base

• Strong understanding of relational database structures and data flow.
• Hands-on familiarity with casino gaming operations, player behavior, and marketing channels.
• Proficiency in test/control methodology, churn modeling, and campaign evaluation.

Personal Attributes

• Self-starter with a hunger to explore new tools and solve problems independently.
• Brings a continuous improvement mindset—always looking to elevate the work.
• Communicates well across levels—from digging into details with analysts to delivering concise summaries to executives.
• Positive, humble, and accountable—someone who brings good energy and high standards to the team.

Additional Preferences

• 3 years of experience in analysis in the casino industry preferred.
• Minimum of 2 years of experience leading others in analytical or strategic roles. Math degree.
• Business degree or MBA preferred.