Director, Digital and Performance Marketing

Live the Exceptional With Soul. This is the singular purpose of Jaguar Land Rover.

At the core of these experiences are the products themselves. The Jaguar and Land Rover brands have undergone a dramatic transformation over the past years.

As the Director, Digital and Performance Marketing, you will be responsible for developing and executing media, website, and performance marketing strategies that build the brands and drive overall sales traffic, leads, and revenue. You will lead a team of media and website marketing professionals and will work closely with the overall Marketing team and Sales Operations to ensure that marketing initiatives align with overall business goals. The ideal candidate is a data-driven commercial leader who can develop and implement effective campaigns across various channels, including linear TV, paid search, display advertising, social media, email, and SEO, and lead a future-facing digital online customer journey. As head of Performance Marketing, you will instill a culture and process of ongoing continuous improvement, supported by detailed sales and marketing analytics, to most effectively and efficiently drive critical business results.

What you will be doing:

• Developing and execute a comprehensive media, website, and performance marketing strategy that supports business goals.
• Leading the tracking and maximization of each step of the customer funnel and shopping journey.
• Managing a $100mm+ budget for national and locally targeted media (all channels including OOH, Linear, Paid Social, Search and local retargeting) and digital marketing campaigns, and ensure ROI goals are met.
• Managing and mentor a team of media and marketing professionals.
• Collaborating closely with the Marketing Communications and Brand Activation teams to ensure a cohesive integrated Marketing approach, aligned from the brand level to the weekly sales level.
• Collaborating closely with the sales department to align marketing initiatives with lead generation and revenue goals on a national and market level, and a weekly, monthly, quarterly and annual basis.
• Managing the national brand websites to best support the brand goals, customer journey and business performance. Drive continuous improvement via ongoing testing and optimization. Manage the websites through the company’s transformation to a modern luxury purchase experience with greater focus on e-commerce.
• Running a Performance Marketing process which leads, analyzes, tracks and reports on all marketing performance metrics to continuously improve marketing campaigns, with an emphasis on the websites and media targeting, but also including other marketing elements such as creative assets, web copy, email campaigns, and social media posts.
• Keeping up-to-date with the latest digital marketing trends and technologies, and provide recommendations for implementing new strategies
• Managing on behalf of the marketing department the quarterly and annual business planning and budgeting process.
• Liasing with global counterparts to report and advocate on behalf of North American performance marketing resource and budget.
• Joining with CMO and VP/Comms as cultivators and leaders of a world class marketing organization, and as part of the larger JLRNA Senior Leadership Committee. Actively contribute to a positive company culture and employee engagement and morale.
• Performing other duties as required

What you will need:

• Bachelor's degree in marketing, business, related field or equivalent work experience. Master’s Degree preferred.
• 10+ years of experience in digital marketing, sales optimization, or marketing analytics.
• Proven track record of developing and executing successful media and digital marketing operations and campaigns across multiple channels.
• Experience managing a team of marketing professionals.
• Strong analytical skills and ability to use data to drive decisions.
• Excellent communication and collaboration skills, particularly with senior leaders and retailers.
• Ability to develop and lead a digital shopping journey optimization process.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Knowledge of automotive/luxury brand marketing space as well as digital shopping journey strongly preferred.

Location: Mawhah, NJ

Schedule: Hybrid Ways of Working (Monday, Tuesday, Thursday - office days; Wednesday and Friday - choice days)

So Why Us?

• As a people-first company, working at JLR means opportunity, teamwork, and growth. That’s why working here is so much more than a job.

• Be part of an international, inclusive, and open-minded company

• You are never just a number. We take pride in taking care of our employees doing everything we can to make sure that our teammates thrive both in and out of the office.

• Our employees receive a generous time off policy

• We offer a discounted Vehicle Car Program

• Employees also receive generous health care and retirement plans

• Quarterly Chair Massages

• Maternity/Paternity Leave

• Complimentary lunch

• And more!

Thank you for your interest in working for us, we love it here and think you will too!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Jaguar Land Rover North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.

#WEAREJLR

At Jaguar Land Rover, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work, and reach their full potential.