• Job Description

  Req#: R-0000061179

  Come Work with Us!
  
  At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.
  
  Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

  Job Title

  Director, Digital Marketing

  Job Description

  What is the opportunity?

  As a Director, Digital Marketing with RBC Global Asset Management you will bring deep experience in B2B demand generation. Reporting to the Head of Global Institutional Marketing the role will be responsible for both digital marketing strategy and idea generation as well as active execution of go-to-market programs. Focus will be on building awareness and demand generation. The role has accountability for management of websites and as required, support for lead nurturing campaigns (including analytics), e-distribution best practice and supporting and driving the social media strategy. The role requires strong stakeholder and project management skills and proven experience of operating collaboratively and effectively in a complex matrix environment. This role will involve developing and executing a digital roadmap and leading a transformation of the website(s), improve user experience and optimized SEO.

  What will you do?

  Websites

  • Work with the marketing and distribution teams to ensure website content and user experience creates engagement, nurtures leads and sustains relationships
  • Develop SEO strategy
  • Oversee Google AdWords and social media campaigns. Working with marketing to measure and report on campaign performance

  Analytics

  • Establish/improve use of analytics tools to provide regular insights and reporting focusing on key performance indicators across the website, social, email, organic & paid search

  Demand Generation

  • Work with the marketing team to formulate and direct digital campaigns in line with marketing and business objectives
  • Work with marketing colleagues to approach sales distribution channels and understand the sales structure to support building effective distributions lists, lead nurture campaigns and lead scoring capabilities

  Subject matter expert

  • Keep informed and share knowledge of digital marketing trends and key developments in Asset Management
  • Provide input into evaluating new technologies
  • Work closely with other colleagues in other regions of the business to promote global best practice

  What do you need to succeed?

  Must-have

  • 15+ years of digital marketing experience, as well as experience leading and managing a team
  • Highly experienced in CMS systems, Salesforce, Marketing Cloud GA, social posting and listening platforms, project management tools etc.
  • Familiarity with SEC and FINRA requirements
  • Strong project management skills and ability to manage and work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
  • Evidence of expertise in stakeholder management

  What’s in it for you?

  We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Flexible work/life balance options
  • Opportunities to do challenging work
  • Opportunities to take on progressively greater accountabilities
  • Access to a variety of job opportunities across business

  Job Summary

  Leads digital marketing for RBC GAM in the US, working with stakeholders to set and deliver against strategic objectives

  Address:

  Boston, Massachusetts, United States of America

  City:

  USA-MA-BOSTON

  Country:

  United States of America

  Work hours/week:

  40

  Employment Type:

  Full time

  Platform:

  Wealth Management

  Job Type:

  Regular

  Pay Type:

  Salaried

  Posted Date:

  2023-06-07

  Application Deadline:

  2023-07-14

  Inclusion and Equal Opportunity Employment

  At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
  
  We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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  Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.

• About the company

  Royal Bank of Canada (RBC), is a diversified financial services company. The Company provides personal and commercial banking, wealth management services, insurance, investor services and capital markets products and services on a global basis. The Com...

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