Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

Director, Digital Marketing (Catalog US & LATAM)

Los Angeles, California

BMG’s digitally-focused Marketing department is an award-winning global team that operates at the forefront of artist campaigns. They offer expert insights into social media, audience development, online advertising, CRM, global activations and innovative marketing strategies. This team is interconnected with our advertising and technology teams, as well as BMG’s campaign, sales and analytics teams, while also working closely with artists and tech partners.

A s the head of the US and LATAM catalog digital marketing team, your primary mission is to provide leadership in seasonal and trend-based campaigns, social media, online advertising, audience and fanbase development, CRM, and online activations. Your role involves managing the team, setting priorities, and engaging with internal stakeholders and external partners to create opportunities and contribute to long-term digital growth for BMG. You should have a love for iconic music catalogs and a deep understanding of the history of rock, hip-hop, pop, RnB and more.

What You’ll Be Doing.

• Serving as a strategic digital marketing leader for catalog recorded music.
• Enthusiastically leading and developing a growing team.
• Proactively implementing a seasonal and trend-based campaign approach across multiple platforms.
• Drawing on your experience with social media, connected platform strategy and innovation, including social gaming and new tech, to lead your team to success.
• Driving individual campaign successes and holistic territory thinking and planning.
• Overseeing website and landing page management, including GDPR and data protection compliance.
• Managing the tools and systems BMG has available for digital marketing.
• Serving as the point of escalation for artists, their management and internal stakeholders for catalog projects.
• Collaborating and integrating with campaign managers, advertising and streaming colleagues.

Must-Haves.

• Expertise in digital marketing, with a focus on social media, audience development, and digital activations.
• Extensive experience in campaign management and marketing within the music industry.
• Demonstrated experience leading and developing a team.
• Proven track record in departmental management.
• Successful previous experience managing partner relationships, including pitching and CMS experience, across Meta platforms, TikTok, Snapchat, Reddit and other connected platforms.
• Proficiency with CRM, data capture, fan to fan, and direct to fan marketing, including data protection compliance.
• Sound business acumen, including an understanding of budgeting and revenue streams.
• Demonstrated passion for catalog projects across diverse music genres, including: rock, hip-hop, pop, dance, etc.

Nice-To-Haves.

• Extensive experience working with high-profile artists and an understanding of large fanbases.
• Digital marketing, marketing or platform-specific qualifications.
• Knowledge of technology and a keen understanding of emerging trends.
• An analytical mindset with a strong grasp of data and statistics.
• Established key account relationships with relevant partners.

What’s In It For You.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Find your inner peace and boost your mental wellbeing with a complimentary subscription to the popular meditation app, Headspace.
• Access well-being support 24/7 through our Employee Assistance Program.
• Kick off your weekends early with Summer Fridays.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range

$85,000 – $110,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Are you interested? Follow the link to apply!

We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com

Company: BMG Rights Management (US) LLC

Country: United States of America

State/Region: California

City: Los Angeles

Postal Code: 90036

Job ID: 269643