• Job Description

  Req#: 4890504

  ROLE SUMMARY

  Pfizer is looking for an Insights, Strategy, and Execution Director to lead thought-partnership with an assigned global, U.S., or a pipeline franchise team.

  Insights, Strategy and Execution (ISE) plays a pivotal role in the intersection of business and analytics. This is a team of specialized, strategic experts in with deep knowledge of the business, the customer, and in analytics and research principles, thus ensuring insights are actionable and executed with measurable impact. From optimizing our go-to-market strategy to turning data into meaningful insights that will have a direct impact on patient’s lives.

  This role will collaborate closely and integrate insights across key cross-functional teams – data science, analytics engineering, market research, and analytics transformation and governance teams – to deliver, best in-class, data-driven insights.

  The person in this role will use a combination of analytic techniques to deliver clear and impactful recommendations that drive brand strategy – including executing primary market research, key performance measurement & tracking, campaign optimization, and customer data mining.

  ROLE RESPONSIBILITIES

  Role definition and Key Accountabilities include, but are not limited to:

  Market and Customer Analytics

  • Provide market analytics leadership to U.S., Global or Pipeline commercial teams to drive investment decisions.

  • Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.

  • Lead identification of information needs and development of research and data analysis plans.

  • Develop and execute creation of in-house knowledge base to drive patient and HCP insights.

  • Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.

  Campaign Performance and Execution Insights

  • Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.

  • Recommend campaign improvement and corrective actions.

  • Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.

  • Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions

  • Assist in advancing the vision for the future direction of brand activities (Journey Orchestration, Next Best Action, etc)

  Forecasting/ Operating Plan Support

  • In partnership with key Pfizer stakeholders, act as lead for the development of Long-Range Forecasts (LRFs) and Operating Plans.

  • Coordinate forecasting activities with local in-country, Global, and Forecasting CoE colleagues.

  • Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues.

  • Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.

  • Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.

  Collaboration with other Analytical teams

  • Lead dialogue to integrate insights across various cross-functional teams – data science, analytics engineering, market research, and analytics transformation and governance teams

  • Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.

  • Alignment with other analytic teams to ensure cohesive activities with our stakeholders.

  • Partner with other analytic functions to advance the use of novel data sources including RWD.

  Vendor/Offshore Resource Management

  • Ensure team commissioning and contracting through preferred vendors

  • Accountable for team meeting compliance and Corporate SOP obligations of all primary market research projects

  • Crate and manage budgets associated with assigned activities

  • Direct and prioritize workload of flexible resources

  • Be accountable for continuous improvement and identification/utilization of new capabilities to maximize the competitive advantages of the business

  QUALIFICATIONS

  Technical Skills

  • Fluent in English (written and spoken)

  • Strong MS Excel and PowerPoint skills

  • Known subject matter expert for quantitative and qualitative primary market research methodologies

  • Extensive experience in the design and management of secondary data analytics

  • Forecast experience with ability to run models to understand risks and uncertainties, with ability to communicate ‘the story’ to commercial leadership

  • Previous demonstrated experience in using innovative techniques to monitor, simulate and analyze complex data sets preferred

  • Ability to assess and direct vendor technical capabilities and manage risks in the analytic process

  • Ability to be flexible, prioritize multiple demands, deal with ambiguity, and lead teams through complex and challenging cross-functional projects

  • Recognized expertise and coach to others on connecting, integrating, and synthesizing analysis into a meaningful ‘so what’ to drive clear strategic recommendations and enable commercial decision making

  • Proven ability to act as a strategic partner with the capacity to quickly establish relationships of trust, credibility, and be seen as a driving partner to commercial clients

  • Previous demonstrated experience of forecasting revenues, including complex methodologies

  • Ability to identify, prioritize and describe relevant caveats and uncertainties in research, analytic projects, and forecasts, including how they relate to the business question and broader strategic priorities

  • Previous demonstrated Business / Financial acumen

  Experience

  • 10+ years’ experience in Biopharma, analytics, strategic consulting, business, or related area

  • Bachelor’s degree (or equivalent) required. Masters (or equivalent) preferred in a quantitative discipline

  • Analytics, statistics and/or database knowledge and experience (using tools, applications, platforms, etc.)

  • Demonstrated success in a highly fast-paced setting

  • Ability to identify new issues, trends, and opportunities from data

  • Ability to influence without authority, setting business direction, priorities, and action plans

  • Demonstrated analytical capabilities and critical thinking skills

  • Strong project management and organizational skills with cross-functional teams of diverse colleagues

  • Written and verbal communication skills

  • Strong customer service orientation

  Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

  Other Job Details:

  • Eligible for employee referral bonus

  • Work location: On Premise

  #LI-PFE

  Relocation assistance may be available based on business needs and/or eligibility.

  Sunshine Act

  Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

  EEO & Employment Eligibility

  Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

  Marketing and Market Research

• About the company

  At Pfizer we know that great things happen anywhere people come together with one shared goal. And the greatest rewards are sometimes where you least expect them. The future of medicine is happening at Pfizer.

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