Location: East Hanover, NJ #LI-Hybrid

About the Role: The Director, Launch/Lifecycle Management & Competitive Readiness is responsible for future life cycle planning for new indications, formulations, and labels for in-line products in the SMA therapeutic area portfolio and will develop deep forward-looking competitive intelligence, scenario planning and tactical planning. Leads Competitive Intelligence (CI) and Readiness leadership rooted in deep understanding of the external competitive environment and our internal product/portfolio strategies, with a focus on the SMA disease area, this role ensures our product/portfolio teams are in a constant state of readiness to anticipate and act on external macro-environmental market changes, competitor new launches and other competitor strategies in a legal and compliant manner. Furthermore, they are accountable for leading the development and implementation of launch readiness for new indications ulations as well as loss of exclusivity strategies, in collaboration cross-functionally across the therapeutic area portfolio.

Key Responsibilities:
• Drive and ensure launch readiness for the product formulation, ensuring creation of a cross-functionally robust launch plan and completion of all relevant launch readiness frameworks and approaches. Lead strategic planning for lifecycle management (LCM) across the Therapeutic Area portfolio. Develop and implement focused strategies for brand performance by evaluating in-sights, category trends, in-market performance, and competitive activity
• Work closely with cross-functional teams including Medical Affairs, global development, Novartis Technical Operations, Finance, Supply Chain, Trade and Market Access to ensure realization of LCM priorities. Proactively address/manage risks and issue escalation. Ensure close coordination with peers and key matrix partners, such as Finance, on forecasts and cost projections and ap-propriate coordination with team members, and external vendors while partnering with key matrix team members (integrated Marketing, Sales, Analytics, Market Access, Medical Affairs, Digital Hub, etc.) to develop and implement the LCM strategy for implementation
• Lead and collaborate with the competitive intelligence team and US cross-functional teams to develop LCM framework for key products. Optimally roll out the LCM framework and implementation including training where needed
• Develop effective business and competitive intelligence to provide unbiased and fact-based competitive insights, benchmarking, and recommendations regarding commercialization strategies, cross-functional strategies, and resource prioritization
• Lead team analysis and/or independently perform strategic assessments of select competitor activities, including market situation analysis, strategic forecasting, strategic and operational benchmarking, and articulation of implications in legal and compliant manner.
• Monitor/benchmark strategic plans and key developments of competitors to provide early warning for potential threats and opportunities for successful implementation of prioritized critical initiatives and tactical plans.
• Lead efforts for the creation of effective intelligence programs (including annual budget planning etc.) in support of key partners involved in integrated product strategy.
• Proactive surveillance of relevant Disease Area portfolio healthcare environment issues including policy, regulatory, health technology to identify key issues relevant to planning initiatives in the US. Partner with internal collaborators and external thought leaders to explore opportunities to grow competitive share, increase impact and improve profitability for Disease Area portfolio
• Demonstrate leadership in developing and connecting a network of subject matter experts across our portfolio to share intelligence and to support strategic activities of key customers (e.g., competitive planning etc.)
• Drive the design and execution of competitive planning initiatives (competitive simulations) for key products subject to significant competitive events. Ensure the effective implementation and integrity of all competitive and business intelligence activities such as primary research, and other ap-propriate intelligence gathering and analysis projects through timely and appropriate coordination with team members and external vendors.

This position will be located at the East Hanover, NJ site and will not have the ability to be located re-motely. This position will require approximately 25% travel as defined by the business (domestic and/or international). Please note that this role would not provide relocation and only local candidates will be considered.