• Job Description

  Req#: DIREC008122

  Come be a part of our mission and make a meaningful and positive impact with the industry leading provider of language services for the Deaf and heard-of-hearing.

  Job Summary

  The Global Marketing team brings to life the unique promise of Sorenson’s portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results. As the Director Marketing, you will work closely with our Sorenson Worldwide Sales, Marketing & Loyalty, and other key groups across the company to develop a holistic Enterprise marketing strategy for Sorenson. You will employ marketing initiatives and branding efforts to achieve short- and long-term Enterprise goals. The ideal candidate has the right blend of digital marketing and Enterprise (also known as B2B) marketing expertise to be able to develop impactful marketing plans that drive interest and influence, build brand differentiation, and drive engagement with Global 1000, Fortune 500, Midmarket, and Small and Medium (SMB) companies, Federal, State and Local Governments, and Education institutions. This leader will develop digital and sales programs that drive sales leads and revenue; is a strong collaborator who builds positive relationships with others across all levels – below, peer, and above; and utilizes experience in all facets of B2B marketing, including growth and demand generation, content and brand, digital product marketing, events, and customer marketing.

  
  Location: Remote
  

  Essential Duties and Responsibilities

  • Report To Chief Marketing Officer
  • Supports the Enterprise (B2B) side of the business
  • Partner with the President of Enterprise to lead the development of our Enterprise marketing strategy, with a heavy emphasis on channel-relevant demand generation and self-service products using digital tools and programs.
  • Develop nurture campaigns and demand generation efforts to drive awareness and interest for B2B products.
  • Strategize with Marketing and Sales leadership across all sales segments to jointly define marketing needs.
  • Reinvent the Enterprise customer journey in the Sorenson digital ecosystem.
  • Work collaboratively with cross-functional partners on marketing and design requests.
  • Support industry partnerships and events, and the Sales team's collateral and presentation needs.
  • Be accountable for the brand cohesion of Enterprise programs and digital experiences
  • Understand market and buyer needs and use that knowledge to build compelling marketing and sales strategies
  • Identify ways to improve or enhance marketing team processes.
  • Other duties as assigned

  Supervisory Responsibility

  This position has no supervisory responsibilities.

  Travel Requirements

  Travel Requirements: Less than 25%

  Education

  Minimum: 4 Year/Bachelors Degree, MBA, or Masters degree

  Experience

  Minimum Years of Experience:

  10+ years overall marketing professional experience

  7+ years in a management role in Enterprise field (B2B) and/or campaign marketing space

  Knowledge, Skills, and Abilities

  • A leader seeking growth in a start up environment who demonstrates executive maturity
  • Proactive with a strong sense of self-direction
  • Ability to lead multiple and challenging work priorities, demands, and changes
  • Ability to engage key internal partners to achieve objectives
  • Strong collaborator and ability to influence
  • Strategic and creative problem solver, inquisitive, and willing to evaluate/change current processes as needed
  • Strong project management skills
  • Uses CRM, Microsoft 365 to manage account and inform the business
  • Open and Trustworthy: you think the best of those around you, ask questions to confirm this and avoid jumping to conclusions. You treat others with respect.
  • Self-aware: you understand how others perceive you and can understand a situation from the perspective of others.
  • Results Oriented: you identify areas where we can improve as a team and raise and address them directly.
  • Accountable: you take ownership of yourself and your circumstances

  Working Conditions and Physical Requirements

  • Able to sit/ stand for a long period of time in an office environment
  • Dexterity of hands and fingers to operate a computer keyboard, mouse, tools, and to handle other computer components
  • Regular and predictable attendance required.

  Disclaimer

  This position has access to highly confidential, sensitive information relating to the employees, customers, and technologies of Sorenson Communications and CaptionCall. It is essential that applicant possess the requisite integrity to maintain the information in strictest confidence.

  Apply at www.captioncall.com/careers

  Apply today! www.sorensonvrs.com/svrs_careers

  Equal Employment Opportunity: CaptionCall and Sorenson Communications are an EOE, Disability/Age Employer.

  Company Summary

  Our Mission…Harnessing the power of language, we connect diverse people and enrich the human experience.

  Our Vision…To provide global language services that expand opportunities, nurture belonging, and empower the world to connect beyond words.

  As one of the world’s leading language services providers, Sorenson combines patented technology with human-centric solutions. We strive to increase diversity, equity, inclusion, and accessibility for underrepresented people through communication solutions for all: call captioning and video relay services, over-video and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services.

  Sorenson’s impact vision and plan extends to supporting employment opportunities for diverse employees, customers, and communities. As a minority-owned company, we are committed to expanding opportunities for underserved communities while promoting an inclusive workplace for our own employees.

  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

  The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

• About the company

  Connecting Life. Sorenson Communications was founded on the principle that communication and being understood is fundamental to the human experience.

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