• Job Description

  Req#: DIREC002056

  Position Overview

  We are seeking a bold, experienced Director of Marketing Strategy and Campaign Management to lead the strategy, execution, and performance of integrated marketing campaigns and customer experiences. This role will serve as the central leader connecting campaign planning, UX/UI design, creative development, and testing across the marketing funnel.

  You will architect go-to-market strategies that span paid and owned media, manage the development and optimization of our digital experiences, and ensure that creative assets and messaging are continuously tested and refined for performance. This leader will drive a high-functioning, insight-driven operation with a deep commitment to cross-functional collaboration, business outcomes, and customer-centric execution.

  Key Responsibilities:

  Strategic Ownership

  • Lead development of go-to-market strategies that align product, marketing, and channel teams to deliver coordinated, high-impact campaigns.
  • Translate business goals into integrated marketing plans, with clear performance targets, channel strategies, and creative messaging frameworks.
  • Own and evolve Elevate’s campaign planning framework and governance model, aligning work against business value, channel capacity, and customer opportunity.

  UX/UI & Experience Design Oversight

  • Manage the UX/UI team to ensure all digital experiences—especially the application funnel—are designed to drive engagement, usability, and conversion.
  • Partner with Analytics and Product teams to define and prioritize UX improvements based on performance data and user insights.
  • Oversee the intake, prioritization, and execution of UX design requests across Product and Marketing functions, ensuring consistency and efficiency in delivery.

  Creative Strategy & Testing

  • Own Elevate’s creative development pipeline—briefing, developing, and approving campaign assets for digital, email, and web experiences.
  • Lead a structured creative testing agenda in collaboration with Analytics and Digital Strategy, including A/B testing of messaging, layouts, calls-to-action, and page design.
  • Establish creative performance benchmarks and ensure a constant cycle of creative innovation grounded in user behavior and results.

  Campaign Planning & Performance

  • Own the integrated marketing campaign calendar and drive discipline across planning, execution, and post-campaign analysis.
  • Collaborate with digital, lifecycle, and content teams to ensure campaign assets are deployed effectively across channels.
  • Monitor campaign performance and support optimization efforts through test design, performance reviews, and feedback loops with analytics and martech teams.

  Team & Cross-Functional Leadership

  • Lead and mentor a multidisciplinary team across campaign strategy, UX, and creative testing—setting a high bar for execution and continuous improvement.
  • Act as the strategic point of contact across Marketing, Product, Legal/Compliance, and Engineering to ensure experience consistency, compliance, and performance.
  • Influence senior leaders with clear communication, structured recommendations, and visibility into marketing’s contribution to growth outcomes.

  Qualifications

  • 10+ years of experience in marketing, with a minimum of 5 years leading multi-functional teams across campaign strategy, UX/UI, or digital experience optimization.
  • Strong track record of delivering performance through integrated marketing and customer experience strategies in fintech, financial services, or other regulated, high-consideration industries.
  • Demonstrated success managing UX/UI design and testing processes focused on conversion rate optimization and customer satisfaction.
  • Experience overseeing creative development processes and implementing a structured, data-driven creative testing program.
  • Strong business acumen with the ability to translate marketing activities into clear business impact and strategic recommendations.
  • Proven ability to lead teams, influence cross-functional stakeholders, and manage competing priorities in a fast-paced environment.
  • Excellent communication and presentation skills, with experience engaging senior leadership and driving org-wide alignment.

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  Equal Opportunity Employer
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• About the company

  Elevate is the destination for anyone seeking to build credit and explore borrowing options — with many helpful resources to boost financial wellness.

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