• Job Description

  Req#: CPGDI003143

  Momofuku

  Founded by chef David Chang, Momofuku’s mission is to challenge the conventions of food — in restaurants and beyond. We launched our line of Asian pantry essentials in 2020 to bring restaurant flavors to home cooks everywhere. Since then, we have grown our team to more than 10 employees and our products can now be found nationwide — from our owned ecommerce marketplace to the shelves at grocery stores like Whole Foods and Wegmans.

  We are seeking a dynamic and strategic Director of Brand Management to lead the development and execution of brand and shopper marketing initiatives for Momofuku Goods. The ideal candidate will have a passion for food, a deep understanding of consumer trends, and a track record of successfully launching and growing product lines. This individual will play a pivotal role in driving brand awareness, building consumer loyalty, maximizing the impact of our products in the market, and implementing effective shopper marketing strategies.

  This role requires extensive CPG experience and does not interface with Momofuku’s restaurants.

  Only New York, New Jersey, Virginia, Texas, Arizona and California applicants

  Compensation Band: $130,000 - $150,000 annually

  Why Momofuku?

  At Momofuku, we value our team members and make it a priority to offer competitive compensation packages that encourage longevity with the company and long-term growth. We offer competitive pay and a comprehensive benefits package, including vision/dental/medical, 401k, paid time off, flexible spending account, employee assistance program, and dining discounts, plus more after required wait periods. We encourage our team members to grow and learn, and offer many opportunities for personal and career development.

  RESPONSIBILITIES

  Brand Strategy and Planning

  • Develop and execute comprehensive brand strategies that align with Momofuku Goods' overall vision and business objectives.
  • Collaborate with Retail Sales to identify distribution gaps and opportunities, merchandising opportunities, and conduct pricing analyses.
  • Work with cross-functional teams to determine and optimize price pack architecture
  • Collaborate with cross-functional teams on annual marketing plans, product launches, and seasonal campaigns.
  • Implement robust tracking and measurement mechanisms to evaluate the impact of shopper marketing spend and marketing campaigns across various channels
  • Analyze and interpret data to identify successful strategies, optimize marketing efforts, and enhance return on investment.
  • Conduct market research to develop compelling product positioning and differentiation to resonate with target audiences.

  Shopper Marketing

  • Develop and implement shopper marketing strategies that drive brand visibility, influence purchase decisions, and optimize in-store and online shopping experiences.
  • Collaborate with Retail Sales to create customized shopper marketing programs for key retail partners.
  • Utilize shopper data and insights to design effective shopper marketing campaigns and promotions.
  • Conduct research and analyze consumer behavior, shopping trends, and competitor activities to gain insights into consumer preferences and habits while making purchasing decisions.
  • Collaborating with retailers and channel partners to create joint marketing initiatives and promotional activities that benefit both the company and the retailer.
  • Creating and implementing effective in-store marketing materials such as shelf talkers, display units, banners, and other POS materials to attract shoppers' attention and drive sales.

  Conduct Category Analysis

  • Perform category analysis to gain insights into market trends, consumer behavior, and competitor performance.
  • Utilize data-driven insights to inform new product development, pricing strategies, and promotional tactics.
  • Conduct a comprehensive analysis of the existing product portfolio and lead cyclical portfolio reviews (SKU rationalization and prioritization) to identify opportunities for optimization and growth.
  • Collaborate with cross-functional teams, including Product Development, Retail Sales, DTC and Finance, to assess the performance of each SKU and its alignment with business objectives.
    
    

  Product Marketing and Launches

  • Lead product launches from ideation to execution, ensuring the seamless introduction of new products, line extensions, and existing portfolio renovations into the market.
  • Assist with the development of new products, gaining and maintaining close familiarity with the category, competition, consumers, and key retailers to ensure the product meets financial targets.
  • Work closely with Product Development to identify and prioritize new product opportunities that align with consumer preferences, market trends, and business goals.
  • Develop launch plans for new products with a particular focus on retail, ensuring efficient allocation of resources and maximum impact in the market.
  • Conduct post-launch evaluations for new products and marketing initiatives to assess their success and identify areas for improvement.
  • Continuously gather feedback from internal stakeholders, customers, and retailers to refine strategies and enhance the product portfolio.
    
    

  Required Qualifications

  • Bachelor's degree in Marketing, Business, or a related field
  • Proven experience (3+ years) in brand management within the CPG food and beverage space.
  • Strong data analytics skills, including familiarity with syndicated and shopper data (e.g., Nielsen); expertise manipulating large data sets in Excel; experience building and maintaining performance dashboards and crafting written reports
  • Demonstrated success in launching and growing brands, with a strong understanding of marketing principles and consumer behavior across multiple channels (e.g., grocery, DTC, Amazon).
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners.
  • Strong analytical and problem-solving abilities to interpret data and make strategic decisions.

  Preferred Qualifications

  • Creative thinker with a passion for culinary arts and a deep understanding of current food and beverage trends.
  • Experience managing budgets and delivering results within financial constraints.
  • 5+ years of brand management experience at a high-growth CPG food and beverage brand.
  • Familiarity with the Momofuku brand and its philosophy is a plus.

  Physical Demands

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. While performing the duties of this job, the employee is regularly required to sit for extended periods of time. The employee is frequently required to use hands and fingers to use computer keyboard, writing and answering phones.

    While performing the duties of this job, the employee is regularly required to sit for extended periods of

    Momofuku reserves the right to add or delete duties and responsibilities at the discretion of Momofuku or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

  Momofuku is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.

• About the company

  Established by Chef & Founder David Chang, Momofuku includes restaurants, home cooking products, and foods for nationwide shipping.

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