Mystic Lake Casino Hotel
Director of Loyalty Marketing
This job is now closed
Job Description
- Req#: DIREC013881
- Bachelor degree in Business, Marketing, Marketing Technology or related field and a minimum of 10 years progressive experience in high volume hospitality, gaming, retail or related business.
- Minimum of 5 years experience of direct, progressive people leadership.
- Minimum 6 years of loyalty and rewards experience:
- Driving lifecycle and retention marketing, including email, SMS/push, direct mail, CRM, and customer segmentation, preferably for omnichannel brands.
- Working in an enterprise-grade marketing automation platform, preferably Adobe, to orchestrate customer/guests journeys.
- Managing personalization and analytics/analysis strategy (i.e., A/B testing, multivariate testing)
- Proficiency in data analysis, insights generation, and the use of a CDP and its integration with marketing automation and journey orchestration, preferably in Adobe.
- Ability to analyze, interpret, report and act upon financial, guest, and statistical data with a demonstrated ability to perform data analysis.
- Strong verbal and written communication skills with demonstrated ability to work and engage effectively with team members, executive leadership, and guests.
- High level of emotional intelligence with ability to self-manage and to collaborate with and influence key enterprise leaders.
- Proven senior leadership, change management, and team development skills.
- Ability to prioritize, plan, and lead both internal and external teams to achieve project objectives.
Come join our growing marketing team as our Director of Loyalty Marketing! In this role you will collaborate with other marketing teams to continue to drive guests to our premier casino resort and entertainment destination. If you are strategic, technical, and have a passion for creativity thinking out of the box – we are looking for you! Enjoy weekly pay, 401k match starting day one, and on-site health clinics. Whatever your goals may be, let Mystic Lake Casino help get you there!
Job Overview: Responsible for establishing the strategic direction of the Gaming Enterprise’s loyalty marketing program including direction for loyalty marketing plan, reinvestment framework, distribution methods, driving increased revenue through strategies/initiatives and management of all related initiatives. The Director will collaborate closely with other Marketing directors and other operations leaders to recommend, analyze, and implement programs that secure profitable repeat visitation
and/or attract new club members. Fosters a “test and learn” culture to formulate new loyalty marketing concepts and ideas based on strategic initiatives and revenue targets. Responsible for overseeing data analytics of the Customer Data Platform (CDP), presenting key findings and recommendations to management. Lead Adobe CDP system integration and innovate to find new areas of technology that will help drive the future of Loyalty Marketing.Outstanding Benefits & Awesome Perks: Enjoy competitive weekly pay, outstanding benefits and advancement opportunities. Generous benefits include medical, dental, life and disability insurance, onsite medical clinics and pharmacy, 401(k) retirement plan, paid time off, wellness programs and more. Plus, take advantage of perks like discounts on childcare, fuel, bus passes and fitness membership, free uniforms, free uniform cleaning and tuition reimbursement.
Who We Are: Mystic Lake Casino Hotel® and Little Six Casino® are owned and operated by the Shakopee Mdewakanton Sioux Community (SMSC). SMSC has a diverse collection of enterprises on its lands in Prior Lake and Shakopee, Minnesota. From Mystic Lake Casino Hotel, Little Six Casino, and Mystic Lake Center® to natural grocery stores and fitness centers, our enterprises help drive the local economy.
SMSC has donated more than $350 million to organizations and causes and has contributed millions more to regional governments and infrastructure such as roads, water and sewer systems, and emergency services. The SMSC is the largest philanthropic benefactor for Indian Country nationally and one of the largest charitable givers in Minnesota.
We are committed to inspiring possibilities, fostering meaningful connections and creating memorable experiences for our guests. We welcome all voices and encourage innovation. We’re always looking for talented people to join our community. You’ll be part of a fun, connected team that values your skills and supports you as you grow. Stay connected with us at mysticlake.com/careers.
Job Requirements:
Reflects MINIMUM EDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the expectations of this job:
About the company
Minnesota’s largest casino only 25 minutes from Mall of America® with slots, blackjack, bingo, luxury hotel, entertainment, best of Twin Cities restaurants and bars, bus service, meetings and events.