Massachusetts Institute of Technology
Director of Marketing
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Job Description
- Req#: 32426
DIRECTOR OF MARKETING, MIT Open Learning, to develop and execute B2C, B2B, and institutional strategies that drive brand growth, customer engagement, and revenue; develop and implement comprehensive marketing strategies across consumer and business segments; own the marketing roadmap, ensuring alignment with strategic priorities; lead, mentor, and manage a diverse team of marketing professionals; establish clear goals, KPIs, and performance metrics to drive success; oversee brand positioning and thought leadership efforts; partner with sales leadership to enhance lead generation and pipeline growth; manage the marketing budget and optimize campaign performance; represent MIT Open Learning at industry events and conferences; build and maintain strategic relationships with vendors and agencies. Job #24977-11
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About the company
Massachusetts Institute of Technology is a private land-grant research university in Cambridge, Massachusetts.
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