• Job Description

  Req#: 1559642

  We are seeking a strategic and innovative Director of Marketing to join our team in Wisconsin. The ideal candidate will lead marketing efforts across our facilities in the region, driving brand awareness, enhancing community engagement, and supporting occupancy goals.

  Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to increase brand visibility and drive admissions.

  • Collaborate with facility leadership to create local marketing plans aligned with corporate objectives.

  • Manage digital marketing campaigns, social media presence, and online reputation management.

  • Coordinate advertising initiatives, including print, digital, and community outreach events.

  • Analyze market trends and competitor activities to optimize marketing efforts.

  • Build and maintain relationships with local stakeholders, including healthcare providers, community organizations, and referral sources.

  • Oversee marketing budget allocation and ensure ROI on marketing investments.

  Qualifications:

  • Proven experience in healthcare marketing, preferably in long-term care or related industry.

  • Strong leadership skills with the ability to manage a diverse team and collaborate effectively.

  • Exceptional communication and presentation skills.

  • Proficiency in digital marketing tools and platforms.

  • Strategic thinker with analytical abilities to measure and report on marketing campaign performance.

  Benefits:

  • Competitive salary and comprehensive benefits package.

  • Opportunities for professional development and advancement within a growing organization.

  • Supportive work environment that values teamwork and innovation.

  #LI-LA1

• About the company

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