Position Title:

Director of Marketing

Job Description:

Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week.

The Director of Marketing is responsible for the planning and direction of specific marketing strategies in the account-based marketing and B2B space.

How You Will Make an Impact

Primary duties may include, but are not limited to:

• Directs operations of functional marketing areas which may include direct marketing, product development, agency management, marketing research, marketing events, and marketing communications.
• Formulates and oversees short-term and long-term marketing strategies and tactics to grow profitable membership.
• Develop business cases to drive adoption of marketing strategies
• Create and drive the overarching marketing strategies for account-based marketing and client/sales support.
• Partners with Account Management and Sales teams to drive marketing strategies that support business growth, increase client retention, and drive member engagement.
• Recommends changes and adjustments to marketing strategies to increase program effectiveness.
• Hires, trains, coaches, counsels and evaluates performance of direct reports.

Minimum requirements

• Requires a BA/BS degree and a minimum of 8 years of leadership experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

• Healthcare or Medicare marketing experience is preferred.
• Ability to leverage strong critical thinking and analytics to develop data-driven strategies and evaluate performance.
• Strong presentation skills, as well as the ability to visually represent complex ideas in a simplified way, including experience presenting and leading clients through the development of member communications.

Job Level:

Director

Workshift:

1st Shift (United States of America)

Job Family:

MKT > Marketing, Prog/Proj & Support

Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.