• Job Description

  Req#: se2364
  ** We don't offer Relocation services for this position**
  
  The Setai.
  
  Arrive at a place that embraces you in its serenity. That whispers with an unmistakable imprint of grace and timelessness. That is a melding of inspiration and location.
  
  The Setai offers a refreshing balance between the sizzling South Beach scene and a serene tropical hideaway. The luxurious oceanfront environment combines the Asian traditions of simplicity and elegance with the Art Deco history of South Beach to create an intimate, private world coveted by discerning travelers.
  
  A melding of inspiration and setting, The Setai embraces in its serenity while connecting guests with what has always been the area's greatest attraction: the beach, the sun, the culture, and the nightlife.
  
  ESSENTIAL JOB FUNCTIONS:

  • Exemplifies commitment to The Setai’s mission of total guest satisfaction
  • Oversees and supports all marketing and public relations partners, including local, national and international PR agencies, social media agency, creative agencies, hotel partners and others
  • Works with key business units to analyze needs, demographics and business goals in order to develop the appropriate marketing actions to yield the most effective results; works with Executive Director of Sales & Marketing to target areas of need and position the property for success
  • Oversees and manages the launch of all property promotions including rooms, food & beverage, and spa, and communicate these to the necessary public relations and marketing partners to amplify
  • Oversees website, including content and imagery, working in tandem with the Sales & Marketing Coordinator on necessary updates
  • Works with agency to continually evaluate PPC and SEO efforts for the property and makes suggestions for additional strategies to drive revenue to business units that are trending behind, or, conversely, that are trending ahead
  • Researches the marketing strategies of direct competitors by tracking trends, media, partnerships and brand positioning
  • Coordinates, schedules and executes all photo shoots and video filming for PR, social media, advertising and marketing material, acting as a liaison between operations and production crew
  • Manages approval process for any outside requests for on-property photo shoots
  • Designs marketing materials and/or oversees graphic designers in the creation of collateral and marketing materials
  • Proofs all marketing pieces for consistency, brand adherence and accuracy including collateral, advertising, email blasts, website updates, etc.
  • Reviews and updates signage and menus throughout the property with Sales & Marketing Coordinator to maintain the brand and promote specific initiatives
  • Manages all social media including but not limited to Instagram and Facebook
  • Oversees email blast schedule, content and creation in partnership with Sales & Marketing Coordinator
  • Works closely with PR agencies on all media and influencer hostings, and coordinates on property experiences
  • Plans and oversees all group press trips, attending important dinners and outings
  • Markets and attends events (inside and outside) in a PR and promotions capacity
  • Oversees all branded gifting items for VIP guests, media and influencers
  • Supports food & beverage on menu ideation and creation, and supports coordinators with any special menu needs
  • Participates in creating all invitations for internal guest, client and resident events
  • Plans and leads bi-weekly group marketing meeting with department leaders, and bi-weekly marketing meeting with Executive Director of Sales & Marketing and General Manager
  • Maintains ongoing status of marketing projects and efforts
  • Attends all Sales & Marketing meetings (internal and external), networking events, blitzes, etc.
  • Prepares and presents weekly digital media report in revenue meetings
  • Assists in market research projects, i.e. competition research, month-end research, shop calls
  • Assists in the development of advertising plans and manage spend, including print, digital and social media
  • Implements all advertising with the support of the Sales & Marketing Coordinator, including social ads, media buy negotiations, insertion orders, and the delivery and tracking of artwork
  • Maintain relationships with media outlets, in partnership with PR agencies, to facilitate the discussion of opportunities, including advertising, photo shoots, and potential coverage
  • Works on any other duties assigned by the Executive Director of Sales & Marketing

  MINIMUM EDUCATION AND WORK EXPERIENCE:
  Must have a bachelor’s degree in Business, Marketing or equivalent field; AND at least five (5) years of experience in marketing, advertising or product management in a hotel environment; OR an equivalent combination of education and experience.
  
  ESSENTIAL WORK SKILLS/KNOWLEDGE:

  • Reputation for handling situations and confidential information discretely, projecting a positive, professional and supportive outward image and exercising good judgment for the position
  • Creative, genuine, service-driven and passionate about Hospitality
  • Ability to lead and contribute to the development of effective communications for marketing and sales purposes
  • Outstanding written and verbal communication skills
  • Outgoing personality; able to interact well with colleagues and clients; is a good representative of The Setai
  • Broad functional experience in areas of strategic planning and marketing, business and market development, market research, planning, promotions and advertising
  • Cultivates and maintains productive working relationships
  • Ability to focus on details and complete all aspects of assigned projects
  • Manages within budgetary guidelines
  • Ability and willingness to work flexible hours
  • Ability to multitask and handle simultaneous projects
  • Ability to manage event timelines efficiently, proactively address roadblocks, and meet deadlines
  • Strong computer skills; Microsoft Word, Outlook, Power Point; skill in the Adobe Suite of products is a plus
  • Experience with public relations and promotions
  • Proficient in social media, including but not limited to Instagram, Facebook, Threads, Twitter

  Department: Sales&Marketing
  This is a management position
  This is a full time position
  

• About the company

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