• Job Description

  Req#: JR0023288
  Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

  A Little About Us

  At Yahoo News, we are building the best guide to the Internet (and the world) by making it easy to discover the most useful and interesting content online. We do this by collaborating cross-functionally to deliver high-quality content and engaging experiences to the 35 million users who come to us everyday. Under a new leadership team, we are committed to revitalizing this well-recognized and reliable source of breaking news, entertainment, culture, wellness, sports and finance content and positioning it for the future. As part of an effort to make discovery delightful and become the world’s best curator, we are focused on ensuring our coverage reaches the largest audience possible.

  A Lot About You

  We are seeking a news-obsessed, results-driven director to build and manage an editorial optimization team at Yahoo News. This role requires close partnership with cross-functional teams including Search, Originals, Curation, Analytics, Product and Platforms to put Yahoo in the best position to lead search. The group you oversee will help shape content experiences consumed by tens of millions of users daily. As such, this role requires a seasoned journalist and strategic leader with demonstrated experience in news SEO. In a rapidly evolving ecosystem, we need someone committed to delivering a best-in-class experience and understanding the latest, most effective search tactics for optimizing Yahoo’s original news content. This person will be an evangelist for SEO best practices and an advocate for users and our journalists, informing our products, workflows and systems. The role requires a data-driven audience leader with creative ideas to grow our top of funnel; they will help drive the team to meet various quarterly goals. It’s critical that anyone who applies thrives in a fast-paced, deadline-oriented environment.

  The optimization team will be responsible for identifying the highest-opportunity search targets for our originals and curation teams, elevating smart coverage ideas and planning for news events. They will work closely with teams across the News group to make informed decisions about what to update, and where to improve/expand coverage on trending topics to increase on-site engagement. They will optimize articles in real-time to strengthen our user experience and search ranking. The team will help deepen our user experience through recirculation efforts that connect people to content that informs and empowers them. They will also be responsible for facilitating SEO training, and coaching on headline best practices alongside the copy desk and curation team, as well as delivering actionable insights from past performances.

  Responsibilities :

  • Create and implement strategies to reach and retain new audiences through search platforms, including distinct tactics for live, trending and evergreen content

  • Partner with the core Search team to identify the highest-opportunity trending keywords and topics, and work with Originals and Curation to deliver on them

  • Assist the Yahoo Originals team in assigning stories based on trending topics and live events

  • Act as newsroom expert on best practices for search optimization, headlines and recirculation

  • Partner with newsroom leaders to create optimization systems and workflows

  • Closely track metrics to stay on top of of evolving interests across our ecosystem

  • Analyze content search performance to provide retrospectives and actionable insights

  • Help execute coverage plans for tentpole events across a variety of content categories

  • Work with editors prior to publication of priority stories to apply search and recirculation guidance

  Qualifications:

  • At least 7 years of experience in newsrooms with past experience managing people and projects

  • At least 5 years of experience managing SEO strategy in a high-traffic news environment; global experience is a plus

  • Deep understanding of news SEO best practices and optimization tactics

  • Demonstrated ability to assign and deliver quick turnaround trending content

  • Proven ability to juggle multiple priorities with accuracy and attention to detail

  • Familiarity and experience with content management and publishing systems, information architecture and metrics dashboards

  • Excellent communication skills and a high degree of professionalism

  • Ability to thrive in a fast-paced, ever-changing environment

  • Experience with SEMRush, Google Trends and Google Search Console

  Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

  At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/ ) page to learn more.

  The compensation for this position ranges from $129,210.00 - $281,305.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

  Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.

  If you’re curious about how this factors into this role, please discuss with the recruiter.

  Currently work for Yahoo? Please apply on our internal career site.

• About the company

  Yahoo! is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc.,

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