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About Us
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners, specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). We build software for the people who enable trust between businesses.

Based in San Francisco, CA, we are a remote-first company backed by top investors including Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and others.

We value diversity and inclusion, seeking team members from all backgrounds to help shape the future of audit and advisory. Our culture is inclusive, driven, humble, and supportive. As an early-stage startup, you'll have the opportunity to build the future of business trust, making audit practitioners' lives easier and improving their work-life balance.

About The Role

The Director of Product Marketing at Fieldguide will lead and scale the product marketing function, owning the go-to-market strategy, positioning, and messaging for our AI-powered platform. This role involves partnering with Product, Sales, and Customer Success teams to drive market adoption, revenue growth, and establish Fieldguide as a category leader in audit and advisory technology. The ideal candidate is a storyteller, market strategist, and GTM expert with a proven track record in launching and scaling B2B SaaS products. Responsibilities include building and mentoring a team, developing narratives, and influencing cross-functional stakeholders for market differentiation and customer engagement.

What You'll Do

Product Marketing Leadership & Strategy

• Define the product marketing vision, strategy, and roadmap aligned with company objectives.
• Build and scale the product marketing function, establishing best practices and frameworks.
• Partner with Product, Sales, and Customer Success teams to embed market positioning, GTM strategies, and customer insights across the company.

Go-To-Market Leadership

• Lead GTM strategies for new product launches and features, ensuring market impact and revenue contribution.
• Drive category creation and establish Fieldguide as the go-to AI platform for audit and advisory.
• Develop compelling positioning and messaging that resonate with our ICPs, from executives to practitioners.

Sales & Customer Enablement

• Partner with Sales and Customer Success to define enablement programs that accelerate pipeline and expansion.
• Create sales assets, narratives, and training materials to support GTM efforts.
• Translate customer and market insights into actionable strategies.

Thought Leadership & Market Influence

• Establish a strong industry presence through content, webinars, and analyst engagements.
• Develop executive-level content, including thought leadership and whitepapers.
• Manage industry relations to ensure Fieldguide's visibility in reports, rankings, and events.

Team Leadership & Cross-Functional Collaboration

• Hire, mentor, and grow a high-performing product marketing team.
• Influence teams across the company to align and execute marketing initiatives.
• Collaborate with Demand Generation, Brand, and Communications to craft impactful campaigns.

About You

• 10+ years in B2B SaaS marketing, with 5+ years leading product marketing teams.
• Experience in successful SaaS product launches and category creation.
• Proven influence with senior leadership, Sales, and Product teams.
• Excellent storyteller with the ability to simplify complex concepts.
• Deep understanding of buyer personas, market trends, and competitive landscapes.
• Data-driven with strong analytics skills.
• Thrives in high-growth, fast-paced environments, balancing strategy and execution.

More About Fieldguide

Our values include Fearless, Fast, Lovable, Owners, Win-win, and Inclusive. We offer competitive compensation, unlimited PTO, 401k, wellness benefits, work-from-home reimbursement, and flexible schedules.

Compensation Range: $180K - $270K

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