California Jobs
Director, Retail Marketing
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Job Description
- Req#: 32770037056
The Retail Marketing Director will be a driving force in developing go-to-market strategies and lifecycle management plans for all classes of trade. The ideal candidate will be a clear, confident communicator with deep marketing experience across retail channels. The candidate will drive the development of programs to market our brands to consumers at the account level. He/ She will also need to be able to develop both merchandising programs and execute unique retail-tainment events at retailers. This position is a conduit between Accounts, Sales, Digital Sales, Product Management and Brand Marketing teams. The role also requires financial and analytical acumen to develop and manage the allocated trade spending budget by title by quarter and manage the return of investmentof trade spend, particularly regarding price-based promotions. Position Requirements:Working knowledge and experience creating and driving brand strategies at retail Direct experience building and implementing cross p...Retail, Director, Marketing, Product Management, Digital Sales, Marketing Director, Manufacturing, Business ServicesAbout the company
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