• Job Description

  Req#: 27327BR

  Job Summary

  The Director of Social Media Strategy leads the development and execution of our organic social media and content strategy. This individual will ensure that all digital content aligns with business objectives, supports brand growth, and maintains consistency across platforms. The ideal candidate is a strategic thinker, creative storyteller, and proven leader who is passionate about connecting brands to audiences through compelling, innovative, and data-driven social media content.
  
  This position is based in Leawood, KS and is not eligible for relocation.
  

  Job Description

  Do you speak in movie quotes? Have a movie moment that changed your life? If you love all things movies, you may be a perfect fit for our team!
  
  AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres.
  
  What you will be doing:

  • Lead the development and implementation of an organic social media strategy and integrated content calendar across social, web, and email platforms.
  • Oversee long-term strategy planning, including setting Key Performance Indicators (KPIs), performance benchmarks, and aligning all social efforts with business objectives to optimize performance and brand engagement across platforms.
  • Ensure consistency of brand voice, tone, and visual identity across all digital channels.
  • Collaborate cross-functionally with internal teams (paid media, PR, insights/research, programming, promotions, etc.) and external partners to drive cohesive messaging.
  • Stay ahead of digital trends-continuously research, test, and implement new social media tools, formats, and technologies.
  • Manage and mentor the social media manager and support the development of internal creatives, writers, and influencers.
  • Oversee budget management related to organic content production, agency partnerships, and tools.
  • Regularly analyze and report on social media performance using various tools and dashboards to inform future strategies.

  What we need from you:

  • Bachelor’s degree in a related field.
  • 5+ years of experience in social media strategy and digital content development, preferably in retail, entertainment, or lifestyle sectors.
  • Proven success in developing and executing high-impact social media campaigns with measurable results.
  • Deep understanding of social media platforms (e.g., Instagram, TikTok, YouTube, Facebook, X/Twitter, LinkedIn, Threads) and their evolving algorithms.
  • Proficient with social media management and analytics tools (e.g., Sprout, Hootsuite, Sprinklr, Google Analytics, native platform analytics).
  • Strong project management and organizational skills with experience managing a content production budget.
  • Comfortable capturing or appearing in content, or collaborating closely with influencers and creators.
  • Excellent interpersonal, communication, and presentation skills, with the ability to effectively influence stakeholders at all levels.
  • Strong leadership skills with experience mentoring and growing creative teams.
  • Decisive judgment skills to balance brand relevance and social trends with corporate responsibility and brand integrity.

  What we also value (preferred):

  • Passion for film and deep knowledge of upcoming movie titles and trends in the entertainment industry.
  • Experience leading the evolution of brand messaging, content development, and strategic planning.
  • A background in owning or influencing day to day decision-making for guest-facing communication across social media platforms.
  • Proven ability to manage and prioritize a digital content calendar across multiple channels, balancing business priorities and audience engagement.
  • Experience negotiating with agencies, influencers, and freelancers, including managing contracts, resolving service concerns, and addressing conflicts effectively.

  AMC team members enjoy a very competitive benefits package including a hybrid (remote/in-office) schedule and annual bonus opportunity for most positions, accrued vacation/absentee time, medical/dental/vision coverage, 401(k) match, an open and casual work environment equipped with Coca-Cola Freestyle machines, half off eats and drinks at the theatre, and most importantly for us movie people…FREE movies at any of our theatres nationwide!
  
  AMC’s company culture is focused on innovation and diversity to ensure that we provide the latest and greatest experience for our guests and associates. We lead by example in doing what is right and take responsibility for our own results and our company’s success. Our open work environment promotes teamwork and unscripted conversations, resulting in fast solutions and therefore, better outcomes.
  
  We appreciate your interest in AMC and look forward to seeing you at the movies!
  
  AMC and its subsidiaries are committed to equal employment opportunity and complies with all applicable federal, state, and local employment laws. AMC strictly prohibits and does not tolerate discrimination and will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, military status, veteran status, genetic information, or any other reason prohibited by applicable federal, state, or local law, regulation, or ordinance. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, promotion, discipline, compensation, benefits, and termination of employment.

  Minimum Job Requirements

  • Bachelor’s degree in a related field.
  • 5+ years of experience in social media strategy and digital content development, preferably in retail, entertainment, or lifestyle sectors.
  • Proven success in developing and executing high-impact social media campaigns with measurable results.
  • Deep understanding of social media platforms (e.g., Instagram, TikTok, YouTube, Facebook, X/Twitter, LinkedIn, Threads) and their evolving algorithms.

  About AMC

  AMC amazing. That’s the promise we deliver to hundreds of millions of guests domestically and worldwide each year. AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres. We focus on delivering friendly, superior service to our guests. We lead by example, have fun, and give back to the communities where we live and work. If you feel motivated and energized by our culture, and if you can name your three favorite movies in the next 30 seconds, then AMC may be the right place for you. We offer competitive compensation, excellent benefits, and an environment that encourages teamwork, inclusion, collaboration, and results.

  Department

  Creative Services

  Job Address 1

  One AMC Way

  Job Address 2

  11500 Ash Street

  City

  Leawood

  State

  Kansas

  Zip Code

  66211

  Employment Status

  Full Time

  Pay Rate Type

  SALARY

  Relocation Eligibility

  No

  Job ID

  27327BR

• About the company

  Approximately 200 million guests will enjoy the best movie-going experience in the industry at more than 380 AMC Theatres® locations this year. With best-in-class amenities such as plush, power recliners, MacGuffins full bars, AMC Dine-In Theatres, premium presentation formats including Dolby Cinema at AMC and IMAX, AMC is recognized as the industry leader and an iconic destination for movie-goers. And it all started when the son of one of the original owners returned from serving in the army and took over a successful Midwestern family business.

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