Job Description

Req#: 498204

Job Title

Director - Strategic Digital Marketing

Department

University College Administration

Salary

$63,668 - $80,116; commensurate with experience

Job Summary/Basic Function

The Director of Strategic Digital Marketing and Communications will support the University College, including Adult Degree Completion and MTSU Online administration and staff to create digital marketing campaigns with the goal of increasing enrollment and retaining students. Responsible for developing and executing advanced digital marketing strategies and tactics that drive tangible results. Provide quantitative and qualitative analysis and reports on marketing performance on a weekly, monthly, quarterly, and annual basis. Develop creative and digital content and translate innovative ideas into executable marketing campaigns and keep up to date with latest digital media trends, tools, and best practices. Works independently to conduct research, interview students, faculty, staff, and external constituents to write and publish copy for marketing through media and university publications. Manage, monitor, and analyze website traffic, user behavior, and digital marketing metrics to optimize campaigns and drive engagement. The position works in collaboration with the Vice President and University Marketing and Communications department to ensure actions and initiatives are in sync with broader university goals and directives and that the college is connected with the division’s resources and opportunities.

Required Education

Master's degree in marketing, digital media, communications, journalism or related field, or equivalent experience. Bachelor's degree can serve in lieu of Master's degree with 5 years direct experience.

Required Related Experience

Five (5) years of digital marketing experience managing multiple social, web, and email marketing campaigns in a professional work environment

Documents Needed to Apply

Cover Letter & Resume Required

MTSU offers a comprehensive benefits package, including but not limited to the following:

Sick Leave
Vacation Leave for Administrative/Classified Staff/12-month Faculty
13 paid University holidays
Medical, dental, vision, and life insurance
Retirement plans
Optional 401K and 403B Deferred Compensation Plans
Educational benefits for the employee and their spouse and dependents

Click here for additional information.

MTSU is an equal opportunity, affirmative action employer that values diversity in all its forms. Women, minorities, individuals with disabilities, and protected veterans are encouraged to apply.

Proof of U.S. citizenship or eligibility for U.S. employment is required before employment (Immigration Control Act of 1986). Clery Act crime statistics for MTSU are available at https://w1.mtsu.edu/police/annual-security-report.php or by contacting MTSU Public Safety at (615) 898-2424.

MTSU is a Tobacco & Drug-Free campus.

This position requires a criminal background check. Therefore, you will be required to provide information about your criminal history to be considered.

For individuals requiring reasonable accommodation to apply: In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position with MTSU, please call 615-898-2929 or email emp@mtsu.edu.

Application Review Date: May 20, 2025