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Job Description
- Req#: 107180
As a member of the E-commerce team, reporting directly to the Global Director of E-commerce and Omnichannel, you will be responsible for implementing ALAÏA's e-merchandising strategy.
Your primary goal will be to enhance the online assortment, optimize the customer journey, and boost the performance of the product categories.
E-MERCHANDISING
- Develop seasonal e-merchandising strategies and define weekly content plans in collaboration with the Image team.
- Oversee product launches according to the commercial calendar.
- Manage daily e-VM on maison-alaia.com using the dedicated Back Office and CMS.
- Ensure the completeness and quality of the master data catalog for accurate product launches across regions.
- Maintain regular and high-quality communication with the RTW and ACC teams to optimize and enhance the catalog.
- Oversee the translation and proofreading process for product descriptions.
- Update e-merchandising guidelines to optimize performance while maintaining the Maison’s image positioning.
- Actively participate in E-commerce buying sessions.
- Coordinate and supervise catalog shoots with the Image, Product, and Studio departments.
MONITORING & REPORTING
- Flag re-order requirements (seasonal and permanent), optimize transfers, and monitor stock coverage with the support of Retail Merch department.
- Monitor sales reports (weekly/monthly): sell-through by category and SKU, best/slow movers, return rates, search inquiries, restock needs, and stockouts.
- Conduct benchmarks and monitor luxury market best practices.
DIGITAL MARKETING & SEO
- Assist in creating a 360° digital marketing calendar aligned with delivery groups and purchasing cycles.
- Contribute to SEO optimization (catalog) and ensure editorial coherence between SEO and SEA.
PROFIL
- 5 years of experience in a similar role within a luxury brand.
- Fluency in English and French.
- Comprehensive knowledge of the E-commerce ecosystem; omnichannel experience is a plus.
- Organized, meticulous, curious, autonomous, with strong writing and interpersonal skills.
- Process- and problem-solving-oriented.
- Proficiency in MS Office, Google Analytics, JIRA, Adobe Suite, and WordPress is essential.About the company
Built for the long term, Richemont nurtures the distinctive craftsmanship, innovative spirit and creative inspiration of its Maisons and businesses.
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