• Job Description

  Req#: 735980BR

  Your Role and Responsibilities

  The Ecosystem Program Marketing Manager for Build Partners (startups, ISVs, SW development companies, companies with commercial solutions) will be responsible for the activation, engagement, and growth of partners that embed and build commercial solutions with IBM AI (watsonx) technology: support ISVs community engagement and growth thru marketing activities, find new routes of growing the ecosystem of new partners thru distributors' recruitment and activation tactics, leverage the venture capital opportunities and collaboration for reaching out startups to embed IBM AI technology, gather and leverage feedback from partners to optimize IBM Partner Plus program, create and adjust marketing programs that support partners’ growth, support the partners inclusion as an audience in IBM's marketing strategy and tactics.
  
  Outcomes to be successful:
  Increased number of transacting partners
  Increased engagement of partner community
  Revenue growth of engaged partners
  
  
  Ecosystem Program Marketing Manager:

  • Understands ecosystem and partnership models: mainly Independent SW Vendors, SW development companies and startups, to engage and co-sell/ go to market with them.
  • Manages Ecosystem’s global growth, scaling what’s working, doubling down where growth exists, and experimenting with new concepts where growth is slow.
  • Works as part of an agile squad and team to rapidly improve the partner experience, constantly piloting and globally scaling new ways to engage.
  • Innovates in approaching different tactics to grow the partners embedding and building with IBM’s AI technology and become advocates of IBM.
  • Able to work as part of a complex and multicultural team, working alongside sales, product marketing, offering teams, other program managers.
  • Is passionate about technology, mainly AI and what it can do - eager to help others benefit from what’s possible.
  • Translate business objectives into world-class marketing experiences with committed outcomes for the business.
  • Is eager to get things done and takes accountability for success and learnings.

  
  This is a hybrid role, attendance to the office will be required only 3 times per week.
  
  
  MCCPRODMKT
  MCCJBID
  BCRMCC_23
  #LI-Hybrid

  Introduction

  At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
  
  When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

  Required Technical and Professional Expertise

  • Fluent in English.
  • Marketing experience, a plus ecosystem/ channel marketing experience.
  • Extensive experience in working with different types of partnerships (startups, SW companies, distributors, venture capitalists etc.).
  • Applies program & project management skills.
  • Applies creative thinking and innovation skills.
  • Collaborates and builds relationships in a matrix environment.
  • Ability to own a project, or multiple projects simultaneously and independently, from conception to execution and ability to meet deadlines.
  • Comfortable working in a cross-functional global organization with teammates residing in other time zones.

  Preferred Technical and Professional Experience

  -

  Required Education

  Bachelor's Degree

  Preferred Education

  Master's Degree

  About Business Unit

  IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

  Wonder if IBM is the one for you?

  In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

  Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

  Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

  Are you ready to be an IBMer?

  About IBM

  IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
  
  Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
  
  At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

  Other Relevant Job Details

  For additional information about location requirements, please discuss with the recruiter following submission of your application.

  Being You @ IBM

  IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

  Country/Region

  Romania

  State / Province

  București

  City / Township / Village

  Bucharest

  IBM Business Group

  CHQ/OTH

  Primary job category

  Marketing, Comms & CSR

  Secondary Job Category

  Client & Ecosystem Engagement

  Role ( Job Role )

  Field MCC Professional

  Employment Type

  Full-Time

  Contract type

  Regular

  Early Professional Track

  Not Applicable - Professional Hire

  Position Type

  Professional

  Travel Required

  Up to 20% or 1 day a week

  Company

  (0112) IBM Romania Srl

  Is this role a commissionable/sales incentive based position?

  No

  ERBP

  Yes

  Referral Promo Code

  BCRMCC_23

  Company Label

  IBM

• About the company

  IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries. Just completing its 22nd year of patent leadership, IBM Research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents.

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