• Job Description

  Req#: R55913

  Dealership:

  L0021 LAD Advertising

  Lithia&Driveway

  The SFMC Email Marketing Specialist is responsible for developing and executing emails for Driveway. We’re looking for a strong marketing background with experience in high volume sending. Knowledge of email execution/technology and offer driven focus is required. This role manages the deployment of campaigns and cross channel communication journeys through Salesforce Marketing Cloud.

  The Email Marketing Specialist reports to the Sr. Solutions Architect.

  Position Overview

  Area of Responsibility

  • Manage all aspects of email program, including journey builder for welcome series, birthday, service reminders and more
  • Develop, Manage and create a strong testing strategy for continuous improvement of all journeys and campaigns
  • Responsible for utilizing Salesforce Marketing Cloud for creation, list management, deliverability and distribution of emails
  • Collaborate with copy and design teams on creative execution of offers
  • Conduct market research to better comprehend consumer behaviors
  • Review former campaigns to ascertain areas of strength and weakness
  • Conceptualize marketing campaigns
  • Distribute emails through Automation Studio or Journey Builder
  • Monitor and report on campaign success. Provide recommendations to improve strategy
  • Responsible for being current on all direct marketing and email marketing best practices, CAN-SPAM, and GDPR compliance and applying that to direct marketing efforts
  • Collaborate with peers and vendors to modify / create efficient processes.
  • Continuously improve products technically and visually.
  • Work in collaboration with internal marketing teams to create best practices for file set-up and efficiencies in communication creation and deployment.
  • Maintain standard methodoligies for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.
  • Meet and adhere to production deadlines and timeframes.
  • Perform other duties as required and assigned

  Qualifications

  The following knowledge, skills and abilities are needed to be successful in this position:

  • Degree in marketing management, advertising, communications or similar and 2+ years of relevant work experience.
  • Salesforce Marketing Cloud experience strongly preferred, including experience with Journey Builder, Email Studio and Automation Studio
  • Proficient in HTML, CSS and ampscript
  • Experience with customer segmentation and performacne marketing, experience initiating and executing projects and campaigns through a customer first strategy
  • Additional preferred qualifications: Salesforce Marketing Cloud Certifications, SQL
    

  Proficiency Standards

  • Integrity - Acts ethically, maintaining a commitment to honesty and truth in all facets of behavior that builds the trust of others
  • Work Ethic - Delivers accurate, timely and consistent results while understanding the need to balance short-term sacrifice for long-term gain
  • Team Player - Supports the overall efforts of the team to accomplish departmental and Company goals and objectives
  • Team Builder - Acts as a role model within the department in all facets of assigned job duties, while effectively providing feedback to team members and earning respect as a leader

  Physical Demands & Working Conditions

  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals to perform the essential functions.

  • Physical Demands: Standing, walking over 1/3 of the time, sitting to 2/3 of time, kneeling/crouching to 2/3 of time, reaching with hands and arms to 2/3 of time, talking or hearing over 2/3 of time; move, transport or place up to 1/3 of time up to 25 pounds
  • Working Conditions: Indoor office environment, considerable use of telephone, computer and other office equipment

  Lithia Hiring Requirements

  • High school graduate or equivalent.
  • 18 years or older
  • Possess an acceptable driving record and valid driver’s license in state of residence
  • A criminal history background check will be conducted prior to beginning employment
  • Clear pre-employment drug screen

  NOTE: This job description applies only to the specific employing entity and location of an individual’s employment. This is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, the company reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (i.e., emergencies, changes in personnel, workload, rush jobs, or technological developments).

  We offer best in class industry benefits:

  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays & PTO
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs

  High School graduate or equivalent, 18 years or older required. Acceptable driving record and a valid driver's license in your state of residence necessary for select roles. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

• About the company

  Lithia Motors, Inc. is one of America's largest automotive retailers featuring most domestic and import franchises. Our stores serve urban and rural populations throughout the Western, Midwest and Eastern United States. We are focused on providing cust...

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