• Job Description

  Req#: 373202
  Enterprise Marketing Communications Manager
  The Enterprise Marketing Communications Manager develops go-to-market content that positions Siemens Healthineers as a thought leader and “partner of choice” among the nation’s leading healthcare organizations and other growing market segments.

  The individual must have a strong understanding of the economics and dynamics of the U.S. healthcare market to effectively develop marketing content that successfully promotes the value of our comprehensive medical technology and services portfolio to executive-level audiences and other key decision makers.

  Responsibilities include supporting the development and launch of multi-channel, segmented marketing campaigns; developing compelling audience- and channel-relevant messaging and materials; supporting public relations-related initiatives and events; creating sales-enablement assets and tools that generate awareness of and demand for relevant portfolio offerings; and measuring overall campaign success against defined goals.

  The successful candidate must demonstrate exceptional marketing, communication and writing skills, especially in developing cross-portfolio value propositions and campaigns that resonate with executive-level audiences. The candidate must have the ability to navigate and work collaboratively within a highly matrixed organization. This senior-level individual contributor reports to the Director of Enterprise Marketing.

  Responsibilities

  • Develop multi-channel marketing content that increases awareness of and demand for enterprise portfolio solutions.
  • Support sales by developing audience- and channel-specific content for various stages of the sales cycle.
  • Develop thought-leadership content based on industry trends and strategic business priorities.
  • Collaborate with customers and partners to develop white papers, case studies, articles and videos.
  • Support public relations-related initiatives and events.
  • Work collaboratively with U.S. and Global colleagues to develop value propositions and support assets on disease state, clinical pathway and other cross-portfolio solution sets.
  • Measure and monitor campaign success against defined goals and budget.

  Required Knowledge/Skills, Education and Experience

  • Bachelor’s degree in Marketing, Communications, Public Relations or related field.
  • 10 years of relevant experience in B2B marketing.
  • Public Relations experience a plus.
  • Exceptional writing skills, particularly in simplifying complex topics and defining compelling value propositions.
  • Strong operational and business acumen.
  • Proven results in working with executive leadership and cross-functional teams.
  • Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while meeting all deadlines.
  • Strategic thinker with excellent communication and analytical skills.
  • Collaborates effectively to deliver results.
  • Ability to work well in a highly matrixed organization.
  • Experience in collaborating globally; managing global projects with international counterparts.

  Preferred Knowledge/Skills, Education, and Experience

  • Experience in healthcare marketing or life sciences field preferred.

  At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

  Beware of Job Scams

  Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers Career Site.

  If you want to join us in transforming the way healthcare is delivered, visit our career site at https://usa.healthcare.siemens.com/careers.

  If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about.

  As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

  
  

  
  

  Organization: Siemens Healthineers

  Company: Siemens Medical Solutions USA, Inc.

  Experience Level: Experienced Professional

  Full / Part time: Full-time

  
  
  

  Equal Employment Opportunity Statement
  Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
  
  EEO is the Law
  Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.
  
  Pay Transparency Non-Discrimination Provision
  Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
  
  California Privacy Notice
  California residents have the right to receive additional notices about their personal information. To learn more, click here.

• About the company

  The principal divisions of the corporation are Industry, Energy, Healthcare, and Infrastructure & Cities, which represent the main activities of the corporation.

Notice