• Job Description

  Req#: 718234BR

  Your Role and Responsibilities

  Event Strategists are the experiential arm of the Business Unit they support, helping drive the portfolio's business and revenue objectives by creating innovative IBM event experiences or as part of an end-to-end campaign strategy. As part of the Squad, they advise on the appropriate role of event marketing and the event marketing portfolio for the campaign. They're also responsible for demonstrating the value of events and experience in the client journey through meticulous data capture and measurement. Event and experience marketing is a discipline built around teamwork. They collaborate across the organization with squad members, field marketers, demand generation teams, sellers, external agencies to execute seamless events. They also manage and develop corporate guidance around event marketing tools, process, metrics, reporting, optimization, experiences, community, education, best practices, agency relations and engaging all Event Specialists globally. Responsibilities include:
  

  • Develop an event strategy as part of a multi-touch, surrounded with associated digital activities (webcast/Webinars) and social to drive increased and deeper client engagement.
  • Develop and execute events to target IBM’s priority clients by creating compelling content, experience, and formats. Client Experience Journey must include pre, during, post event touches that can progress the client's buying cycle with IBM.
  • Manage sponsorship, show-floor expo, the agency relationship(s) and ensuring implementation and execution of end-to-end event strategy and plan with highest of standards and as per event brand experience guidelines.
  • Collaborate and advice Experience Engine team, communications team on building Paid media and communication plans, ensure event specific response lead management plan is implemented.
  • Manage event budget, continuously monitor event performance thereby optimizing activities, ensuring event conversions & marketing created revenue commitments are met post event.
  • Collaborate with Brand, Content, Field Marketing and sales teams for event messaging, content, curriculum, sessions, speakers manage the process.
  • Engage Sellers & Digital reps and drive to registration plans and efforts.
  • Own, manage and develop guidance, education and communication around event marketing tools, process, CTEBA, metrics, experiences, agency relations, best practices, and response lead management in collaboration with various stakeholders.
  • Consult on one or more of the critical success areas of IBM Event Marketing like digital media, social media engagement, event content and messaging, experiential activations assets, to name a few.
  • Manage Purchase order and payment process through IBM approved tools for all events. Ensure 100% compliance for all process.

  Introduction

  At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

  Required Technical and Professional Expertise

  • 5+ years of experience planning and executing a wide range of b2b events
  • Strong project management experience and adherence to deadlines
  • Avid learner who consistently expands knowledge to gain new skills and expertise
  • Proactive listener that can use expertise to predict needs and prevent issues
  • Responsible team player demonstrating ownership and accountability
  • Strong written and verbal communication skills in English
  • Experience with event technology systems such as registration sites, event management platforms and mobile apps.

  Preferred Technical and Professional Experience

  • Bachelor’s degree (or equivalent) in marketing/ event management or related discipline.

  Required Education

  Bachelor's Degree

  Preferred Education

  Bachelor's Degree

  About Business Unit

  IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

  Wonder if IBM is the one for you?

  In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
  
  Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
  
  Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
  
  Are you ready to be an IBMer?

  About IBM

  IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
  
  Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
  
  At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

  Other Relevant Job Details

  When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.
  
  For additional information about location requirements, please discuss with the recruiter following submission of your application.

  IBM Vaccination Policy

  This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

  Being You @ IBM

  IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

  Country/Region

  India

  State / Province

  Karnātaka

  City / Township / Village

  Bangalore

  IBM Business Group

  CHQ/OTH

  Primary job category

  Marketing, Comms & CSR

  Secondary Job Category

  Client & Ecosystem Engagement

  Role ( Job Role )

  Event & Experience Marketing Professional

  Employment Type

  Full-Time

  Contract type

  Fixed Term - Short Term

  Early Professional Track

  Not Applicable - Professional Hire

  Position Type

  Professional

  Travel Required

  Up to 20% or 1 day a week

  Company

  (0063) IBM India Private Limited

  Is this role a commissionable/sales incentive based position?

  No

  ERBP

  Yes

  Company Label

  IBM

• About the company

  IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries. Just completing its 22nd year of patent leadership, IBM Research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents.

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