Critical Mass
Freelance Associate Creative Director, Art
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Job Description
- Req#: 7036337
- Concept and execute creative ideas across video, digital, and print campaigns
- Partner with your copy counterpart to bring insight-led, channel-smart thinking to life
- Lead the art direction on integrated campaigns, with a focus on video and storytelling
- Present work internally and to clients in a clear, visually driven way
- Collaborate with production partners—ECDs, CDs, directors, editors, animators—to bring work to a high level of polish
- Move between brand-led and retail-driven projects with confidence
- Work closely with strategy and account leads to ensure the creative stays on track and on brief
- Adjust quickly to feedback and shifting priorities
- Foster a culture of visual excellence, craft, and accountability
- 6+ years of experience in art direction or design
- A portfolio that shows sharp visual ideas across video and integrated work
- Confidence in working across a range of mediums—video, digital, print, and OOH
- A working knowledge of production—from pre-pro to color grade
- Solid instincts around visual storytelling, branding, and how to direct execution
- Strong presentation skills and the ability to sell in visual thinking
- Experience in automotive or other category where brand and retail messaging coexist is a bonus
As an Associate Creative Director (Art), you bring strong conceptual thinking and confident visual direction to campaign work. You know how to take an insight and build an idea that holds across formats—especially video. While you understand layout and design fundamentals, your focus is on art direction: shaping how a campaign looks, feels, and moves. Automotive experience is a plus.
You work fluidly with a copy partner, production teams, and account discipline leads. You're able to communicate your vision clearly and guide others to bring it to life—whether that’s through casting, locations, lighting references, or edit flow and timing, music & voiceover direction. You move fast, stay collaborative, and keep the creative sharp.
You Will:
You Have:
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
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If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
About the company
Critical Mass is an award-winning full-service digital experience design agency with a relentless focus on the customer. We're headquartered in Calgary, Canada with global offices in US, UK, Hong Kong, and South America.
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