• Job Description

  Req#: 475808

  Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor. We consistently strive to make a powerful and colourful impact on our favourite game. We take inspiration from art, architecture, modern design, and colourful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions.

  At Peter Millar and G/FORE we created a close-knit culture that thrives on the power of our people. Everyone knows that their team has their back and are willing to jump in and help when needed. We take care of our people through great benefits such as health insurance & 401(k), clothing allowances, generous Paid time off and employee discounted access to products.

  
  

  The G/FORE Content Creator is responsible for creating and producing high-quality social media content that reflects the brand’s values and resonates with our target audience. They will work closely with the Marketing team to develop storylines and posting schedules, and with the Creative Team to develop content in a timely and well-executed manner. The primary focus of this role is to implement a video focused social media strategy that drives engagement, brand awareness, and sales. It is imperative that the person that fills this role has an interest in golf and/or fashion, with the ability to create engaging, elevated, and humorous content.

  ESSENTIAL FUNCTIONS

  • Collaborate with the Creative team to develop and produce high-quality visual and video content for social media channels.
  • Monitor social media channels to stay up-to-date on trends, topics, and conversations that are relevant to the brand and its audience.
  • Develop and execute a social media content strategy that aligns with the brand’s overall marketing goals and objectives.
  • Create and work with the Marketing Coordinator to publish social media content across various platforms (Instagram, Facebook, Twitter, TikTok, etc.) that is engaging, informative, and relevant to our target audience.
  • Analyze and report on social media performance metrics and use insights to optimize future content, particularly for TikTok.
  • The ability to travel when necessary.
  • A sense of urgency in meeting deadlines or turning out content quickly when applicable.

  COMPETENCIES

  • Can work effectively in a fast-paced environment with rapidly shifting priorities.
  • Constant learning and reviewing of new media software’s and techniques.
  • Strong knowledge of the Adobe Creative Suite (Photoshop, Illustrator, Bridge, Light room, Premier Pro and After Effects) and/or other video editing software.
  • Demonstrate excellent time management and project management skills.
  • Ability to collaborate successfully with other creative designers, copywriters, and department managers.
  • Be a team player in concepting and developing out of the box ideas.
  • Must be an expert in After Effects, Premier Pro, Vimeo, Frame.io and/or other social video editing tools.
  • Consistently produce videos that are within established brand guidelines.
  • Will be required to reformate video content created by outside agencies for alternate durations, sizes, and formats when necessary.

  DESIRED EDUCATION AND EXPERIENCE

  • Degree in Design/Photo/Video/Animation or equivalent experience in a multi-media role.
  • 2+ years of experience in social media content creation, preferably in the fashion or lifestyle industry.
  • Demonstrated experience creating engaging and high-quality social media content across multiple platforms.
  • Excellent verbal and written communication skills.
  • Proficient in social media management and analytics tools such as Falcon.io, Hootsuite, Sprout Social, and Google Analytics.
  • Strong organizational skills and attention to detail.
  • The ability to work independently and as part of a team in a fast-paced environment.

  
  

  If you are applying for this position through indeed or another 3rd party, please know we do not ask for any personal financial or confidential information prior to interviews. If you are contacted and asked to do this, please report this to the posting site immediately.

  
  

  Salary range from $65,000.00 based on experience

• About the company

  Luxury Mens & Ladies apparel, shoes & accessories. The Peter Millar Facebook page is a community forum for fans to share their affinity for luxury tailored, lifestyle and golf apparel. Unquestionably exquisite. Uniquely proper. www.petermillar.com. ...

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