• Job Description

  Req#: BLV_23_868

  Company Description

  About Believe - www.believe.com

  Believe is one of the world’s leading digital music companies. Believe’s mission is to develop local artists and labels in the digital ecosystem by providing them the solutions they need to grow their audience at each stage of their career and development.
  Its 1,720 employees in more than 50 countries aim to support local artists and labels with a unique digital expertise, respect, fairness and transparency.
  To support our fast-growing presence on all continents, we are constantly looking for new Believers to join us and make a stronger and more positive impact on the music industry!
  Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9).
  Ready to #setthetone with Believe?

  Position: Global Head of Digital Marketing and Branding

  Company: Believe

  Location: Paris

  Type: Full-time, Permanent

  Listed on: Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9).

  Job Description

  Role Overview:

  Are you a visionary marketing leader with a passion for driving digital innovation? Are you adept at navigating the dynamic landscape of digital marketing and possess a track record of success in enhancing brand presence? If you're ready to make a significant impact in a leading listed company, we have an exciting opportunity for you!

  As Global Head of Digital Marketing and Branding, you will be part of the Global Marketing & Communication Department and play a pivotal role in developing and executing our digital marketing and branding strategies. You will be responsible for amplifying our brand identity, fostering engaging customer experiences, and leveraging digital channels to drive business growth. This position offers an exciting opportunity to shape our brand perception and digital presence, while contributing to the overall success of our company.

  Key Responsibilities:

  1. Digital Marketing Ecosystem Management: Build, sustain, upgrade and manage the overall company’s digital marketing ecosystem - including our social media channels, owned and third parties’ websites, at global and local levels - to ensure effective consistency towards all our stakeholders, enhance brand reputation and security, and optimize our customer digital journeys.
  2. Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies and plans across all digital channels, that align with business objectives, driving brand awareness, social advocacy, lead generation, and customer retention.
  3. Branding: Define, enrich and evolve our brand identity, ensuring consistency across all marketing channels and touchpoints, in collaboration with Corporate Communication Team.
  4. Content Creation: Oversee the creation of compelling and relevant content for digital campaigns, website, social media, email marketing, and other channels, tailored to our diverse audiences and stakeholders.
  5. Customer Experience: Enhance the customer journey by designing and implementing strategies that deliver personalized and seamless experiences at every stage of the funnel.
  6. Data-Driven Insights: Build and utilize analytics and performance metrics to measure digital ecosystem and campaign effectiveness, identify areas for improvement, and make data-driven decisions to optimize marketing efforts.
  7. Innovation and Technology: Stay abreast of digital marketing trends, emerging technologies, and competitive landscape to continually innovate and optimize our marketing strategies.
  8. Collaboration: Partner with cross-functional teams, including Corporate, CSR, HR, Business…, to align marketing efforts and support product launches and promotions.
  9. Management & Budget: Directly manage a team of 4 employees (dedicated to social media, UX/website and branding) as well as external agencies, while collaborating with local communication teams across the company. Effectively manage marketing budgets to achieve maximum ROI and ensure resources are allocated strategically.

  Qualifications

  • Education: Bachelor's degree in Marketing, Business, or a related field. An MBA or relevant advanced degree is a plus.
  • Experience: minimum 10 years of experience in digital marketing and branding or related roles, ideally including experience within a mid-cap company or similar environment.
  • Digital Expertise and Analytical Acumen: Deep knowledge of digital marketing channels, including SEM (SEO, SEA, SMO), social media, email marketing, content marketing, web analytics and emerging trends in digital communication. Proficiency in data analysis and using insights to drive marketing decisions.
  • Branding Skills: Demonstrated ability to develop and manage successful branding strategies and visual brand identities. A creative thinker with an eye for design and storytelling to deliver impactful brand narratives.
  • Leadership & Management: Proven track record of success in a leadership role including team management and ability to work in a matrix operating and international environment.
  • Relationship & Networking: Strong interpersonal skills and proven ability to build and sustain positive relationships with internal company leaders and teams, as well as external stakeholders and agencies, to ensure alignment and relationship building.
  • Excellent Communication: Exceptional verbal and written communication skills in French and English, with an eye for detail and the ability to craft engaging content for various audiences.
  • Change Management: Experience in driving effective digital communication during periods of organizational change or growth.
  • Digital tools: Proven knowledge of digital project management tools (including Basecamp, GanttProject, Suite Atlassian) and CMS environment (WordPress, Drupal)

  Additional Information

  As Global Head of Digital Marketing and Branding, you will have the opportunity to shape the company's digital communication landscape, make a significant impact on our brand's success and take part in shaping the future of our company.

  Set the tone with us

  We have two hearts at Believe - our People and our Artists.

  We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.

  ROCK THE JOB

  • Tailor-made training and coaching program
  • Remote working policy
  • A wellness program "Pauses" with many activities and animations in-house
  • Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
  • A healthy and eco-responsible company restaurant
  • Individual or family health insurance
  • CE benefits
  • A rooftop
  • A gym with free classes

  SING IN HARMONY

  • Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
  • Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
  • 5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)

• About the company

  Move beyond applicant tracking systems (ATS) with an enterprise-grade recruiting platform designed for the modern workforce. SmartRecruiters' Talent Acquisition Suite provides everything needed to attract, select, and hire great talent.

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