Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role – GMDD Voltaren

The primary purpose of the role is to lead the Communications and Brand Strategy for Voltaren globally, interfacing closely with the Voltaren Innovation team to ensure continuity on programs and launches in the future. The GMDD (Global Marketing and Digital Director) role is critical to the success of the Voltaren business, which is over £800m annually and present in over 100 markets globally.

The GMDD Voltaren manages a team of 4 people, including 1 Global Marketing Director and 3 Global Marketing Managers.

The role requires a deep understanding of the consumer, as patient, shopper, and user, across markets globally. Using data, insights, competitive analysis, design market input, and RGM findings, the Global Marketing and Digital Director will identify opportunities for growth and performance improvement, make clear strategic choices on what to prioritize, and set the brand direction to seize the growth. Very strong relationship building skills and clear, concise communication are required as the role interacts with senior Global and Executive stakeholders on a daily basis in our most important BU’s and markets.

Role Responsibilities and Capabilities

• Managing 4 people (GMD + GMM x3), interfacing with the Voltaren Innovation team and working closely with Design, Insights (CBIA) and CCAT (Content Approval) teams.
• To set direction, empower, motivate and guide the team of direct reports, setting strong behavioural examples in personal development, demonstration of values and engagement of a diverse workforce.
• To play a senior role within the wider brand team & with cross functional partners (e.g., R&D, medical) – ensuring cohesion of innovation, comms, design and expert team thinking and deliverables through to the consumer in a seamless manner
• Exceptional relationships and ability to influence senior stakeholders in region / BU and LOC marketing / commercial excellence and cross-functional teams to be close to key market performance, consumer, and competitor trends, ensure alignment and brilliant programme delivery with the ability to problem solve for performance in a timely fashion.
• Maintain strong relationships with agencies & strategic partners to deliver best-in-class campaigns that strengthen brand equity and build brands that are first choice among HCPs.
• Build, socialize, and act against a clear brand heart and purpose to shape all elements of brand strategy: including but not limited to human experience journey mapping, brand architecture, pricing strategy, innovation strategy, brand expansion strategy, audience insight development & deployment, brand asset development & deployment.
• Contribute to overall business building: addressing P&L levers, value chain / cost of goods management.
• Transfer best practices and drive exceptional market engagement Develop global marketing initiatives to drive business growth; ensure all consumers connections deliver against enterprise purpose of ‘everyday health with humanity’.
• Support the brand activation against RGM, the ‘how to win’ levers for unlocking penetration in markets.
• Ensure brand is future fit: embrace personalization at scale through the use of 1P/2P/3P data, consider new business models such as direct to consumer and lifetime value as ways to mine revenue from repeat purchase, leverage digital commerce across the brand experience.
• Ownership and deployment of the Media Strategy (Volt Unleashed), while working closely with Publicis Media + Publicis Lausanne to build 100% integrated plans. Tracking market data, MMM’s and effectiveness studies learnings shared and implemented.
• Delivery and ownership of Digital content strategies across the Digital consumer Experience Journey by developing the Digital brand Experience and Global platforms to drive online sales growth. The role requires knowledge of data and PPI, privacy and protection, handling consumer data and working with enterprise teams to build robust, safe platforms.
• While the GMDD role has direct ownership of the Comms and Brand Strategy team, Innovation reports directly to the GBL Voltaren. The brands single biggest opportunity for growth sits in Innovation and the GMDD will be responsible for oversight of the total brand plans (Brand Growth Plan + 3/1) to ensure our Innovation plans are right sized and fit for purpose in the markets we operate in. This will include oversight and preparation for PMB, 3/1 Innovation Sales and Market Visits or communications plans.

Why you?

Basic Qualifications:

• Marketing Degree, 10 years’ experience in FMCG or Consumer marketing

Preferred Qualifications:

• MBA, Masters in Marketing / Communications / Business Management

• 12+ years’ experience in Healthcare Consumer Marketing

Location – this role is based in: Nyon, Switzerland

This position is a grade: Grade 4

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.