Schneider Electric - Global

GM Digital Marketing

6 days ago

PayCompetitive
LocationBangalore/Karnataka
Employment typeFull-Time

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  • Job Description

      Req#: 009EKY

      Digital Marketing Manager

      Role mission

      Join Schneider Electric's global campaign team as a Digital Marketing Manager / Senior Digital Marketing Manager to drive impactful digital-first campaigns and initiatives that support global business units and key operations such as Home Distribution, International Operations, and etc . This role will collaborate across global, regional, and country teams to transform digital marketing practices, deliver innovative end-to-end campaigns, and foster digital marketing community engagement within Schneider Electric.

      Main responsibilities

      1. Digital Campaign Strategy & Execution

      • Develop and execute global digital marketing campaigns aligned with the global business strategy across key business.
      • Deliver targeted, compelling end-to-end digital experiences through paid media, social media, search, content marketing, web, and SEO channels.
      • Identify risks, gaps, and opportunities in existing digital projects, campaigns, and initiatives to ensure continuous improvement and innovation.

      2. Digital Marketing Transformation

      • Contribute to Schneider Electric's digital marketing transformation by addressing existing challenges and accelerating the adoption of digital-first practices.
      • Drive innovation in digital media, campaign design, on-line events , and commerce to ensure Schneider remains at the forefront of digital marketing trends.
      • Lead pilots with global business units and regional teams to implement end-to-end campaign planning, shape opportunities, drive the adoption of new MarTech stacks, and unify campaign measurement to accelerate business growth and digital marketing transformation.

      3. Collaboration & Stakeholder Engagement

      • Build strong relationships with stakeholders across global, regional, and country marketing teams to align digital strategies and ensure consistency.
      • Drive internal community engagement initiatives to drive adoption and knowledge-sharing of digital marketing best practices.

      4. Performance Measurement & Optimization

      • Monitor and evaluate campaign effectiveness through data-driven analysis, leveraging digital tools and KPIs to optimize performance.
      • Provide actionable insights to inform future campaigns and ensure alignment with business objectives.


      Qualifications

      Skills with proficiency level and experience

      1. Strong Digital Marketing Expertise and Experience

      • Minimum 8+ years of marketing communication experience, with at least 5 years focused on digital marketing.
      • Proven track record in managing global roles and multi-country campaigns.
      • Experience working in B2B or IT industries, especially in Energy or Automation, is highly preferred.
      • Strong knowledge of digital marketing channels, including asset development, paid media, SEO, and social media strategies.
      • Ability to identify trends and opportunities to drive digital innovation and maximize ROI.
      • Experience in managing complex digital campaigns that span across regions and touchpoints.

      3. Outstanding Communication Capabilities

      • Excellent written and verbal communication skills in English.
      • Ability to engage and influence global and regional stakeholders.
      • Proactive, self-motivated, and skilled in responsibility-driven execution.

      4. Business Acumen & Analytical Skills

      • Strong business understanding with a customer-centric mindset.
      • Experience in analyzing campaign data, tracking KPIs, and delivering actionable insights.

      5. Education

      • Bachelor’s degree or above in Marketing, Communications, or related fields.
      • Advanced degree preferred.
      • Professional marketing certifications are a plus.


      Schedule: Full-time
      Req: 009EKY
  • About the company

      Schneider Electric SE is a French multinational company providing energy and automation digital solutions for efficiency and sustainability. It addresses homes, buildings, data centers, infrastructure and industries, by combining energy technologies, real-time automation, software and services.

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