Role

Enterprise Digital Marketing Specialist

Job Level/ Designation

M3

Function / Department

Enterprise/Digital

Location

Mumbai

Job Purpose

The role is accountable for growing and driving data driven digital marketing through digital analysis, world class search, and business intelligence in order to achieve digital campaign targets.

Key Result Areas/Accountabilities

• Create Digital Marketing Strategy, develop Digital Marketing Calendar & Digital only propositions
• Full responsibility of developing full funnel Digital campaigns including Lead generation campaigns
• Experience of running social, search, display and other campaigns basis business objective
• Integration with Brand Awareness & Performance Marketing to drive Digital Campaigns
• Experience, and expertise to run data driven programmatic digital marketing
• Responsible for Search Optimisation/Marketing &accelerating traffic to the Digital Assets. SEO, SEM
• Leverage digital customer communication platforms (RCS, Whatsapp, Email, Chatbot, Google Business Messaging, etc)
• Support decision management through digital analytics and business intelligence.
• Work along with Digital Assets Specialist, Digital Delivery team, Enterprise brand, Product & Segment & CVM teams for specific campaigns Management and coworking with Media, Search and Analytics Agencies
• Discuss marketing objectives with agency and set measurable performance and financial KPIs

Core Competencies, Knowledge, Experience

• Excellent understanding of the Online/Digital marketplace: trend awareness; industry best practices; competitor analysis.
• Strong customer understanding, preferably both consumer and b2b customer personas
• Knowledge and experience in Digital Media Planning, digital advertising industry and pricing models, Web Analytics, Web Promotion, Keyword Research, Online Advertising, Search Engine Marketing, Social Media, SEO, SEM, Website Traffic Optimization, Landing Page Optimization, Conversion Rate Optimization

Must have technical / professional qualifications

• MBA essential
• Minimum of 6 to 8yrs relevant experience essential in Online/Digital organization
• Strong marketing fundamentals
• Understanding concept of Agile ways of working

Years of Experience

Min. 10 years experience

Industries to look from

FMCG, BFSI, Telco, eCommerce, sCommerce

Ideal Organizations to look from

Large digital banks, digital product companies, matured startups, Digital natives such as- Google, facebook, digital marketing agencies and consulting companies

Direct reports

TBD