• Job Description

  Req#: M0045-25-0053?language=en&page=987&sort=publicationDateDesc

  Job summary

  We are seeking to recruit a GP Liaison and Stakeholder Officer to join our team at Healthshare Clinic West London. The post holder will be responsible for maintaining client relationships within the incumbent NHS customer base, driving referrals from relevant sources including but not limited to ICBs, GPs and their practice staff and external consultants.

  Main duties of the job

  You will build with, and be the main point of contact for, GPs, their practice staff, and consultant referrers through the provision of a high standard of liaison, support, and communication. You will help to ensure that the Hospitals patient services are positioned as the first choice for patient referrals

  The post holder is an integral part of our Business Development and Marketing function. They are responsible for ensuring that positive and progressive relationships are maintained with clients and key stakeholders both internally and externally from the business.

  It is essential that the GP liaison strives to deliver excellent customer service and maintain strong relationships with stakeholders to support both new and organic growth as well as retain and enhance commercial opportunities within key NHS contracts.

  This role includes day to day management of key portfolios and may branch into contributing to new projects received from Service Transitions with the main focus to increase relationship productivity and service delivery quality. The GP liaison will also keep up to date with alternate offerings, market trends and additional client needs to foster high-quality relationships.

  About us

  We're an independent healthcare provider, with established roots in muscular-skeletal health and diagnostics, founded by expert NHS clinicians who recognised a way to improve things.

  Our approach means that whether it's speed, flexibility, efficiency or quality, every aspect has been carefully considered to surpass expectations. This is why we've been a trusted partner of the NHS for over ten years, and the provider of choice for countless private patients.

  We work with integrity. When it comes to collaboratively delivering care, relationships are key. Whether we're interacting with each other, our partners or our patients, we're always open and honest. Every key decision is based on clear process and informed by evidence.

  We act with empathy. Everyone who is here, is here because they care about people. We always try and put ourselves in the shoes of whomever we're interacting with and treat people with compassion and consideration.

  We inspire with passion. It's hard work, but we absolutely love what we do. There's no room for a half-hearted approach to healthcare, it requires dedication, and that's what everyone here has. A Healthshare employee is enthusiastic, with a verve and panache that inspires others around them.

  Benefits:

  • 25 days annual leave (plus Bank Holidays) and option to buy/sell
  • Private Healthcare (Benenden)
  • Company Pension Scheme
  • Life Assurance
  • Blue Light Card
  • Refer a Friend Scheme
  • CPD Opportunities
  • Wagestream
  • Reward Gateway
  • Cycle to Work Scheme
  • Smart Tech
  • EV Car Scheme

  Details

  Date posted

  09 May 2025

  Pay scheme

  Other

  Salary

  £38,000 a year

  Contract

  Permanent

  Working pattern

  Full-time

  Reference number

  M0045-25-0053

  Job locations

  Riverside Clinic

  Great West Road

  Brentford

  Middlesex

  TW8 9DR

  
  

  Job description

  Job responsibilities

  Direct Reports

  • None

  Key contacts/relationship

  Internal

  • Hospital Director
  • Head of Clinical Services
  • Operations manager
  • Administration manager and administration team
  • Marketing Team
  • Contracts Team

  External

  • New customers/contacts from the NHS, ICSs/ICBs, Councils. Hospital trusts, PCNs and GP Federations
  • Existing commercial contacts

  Key Tasks

  Including but not limited to;

  • Develop and implement a data based strategy for the proactive targeting of GPs and other medical referrers, which increases referrals and drives market share growth from the targeted areas
  • Create strategies to successfully reach new business opportunities within the account portfolio, using both internal and external referrals
  • Work with the Customer Success team to resolve any areas of customer dissatisfaction quickly and efficiently
  • Build and maintain relationships with the NHS user base in each account to capture details of the value that the organisation is delivering to them; and then use this intelligence to upsell into the base
  • Work with consultants to arrange content, support presentations, and ensure that resources are developed into practical resources
  • Commencement of new and progression of established business-to-business relationships
  • Fostering organic growth within existing relationships
  • Supporting smooth transition from new business to business-as-usual contracts
  • Reporting on the impact and effectiveness of client relationships
  • Interpreting service data and presenting in an audience appropriate manner
  • Measure customer satisfaction within existing contracts
  • Resolution of enquires from internal and external stakeholders
  • To support in the presentation of services to clients
  • Build and maintain relationships with clients through regular face to face and remote contact by undertaking Site Visits and Conference / Video Calls.
  • Escalate and resolve areas of concern as raised by service users
  • Establish an effective communication network within the organisation, promoting and encouraging active participation of staff
  • Interpret and resolve enquiries from stakeholders ensuring robust and measured resolution
  • And any other reasonable tasks.

  Key Performance Measures

  • Work with internal key stake holders to successfully develop customer growth and open opportunities to market additional services into the wider demographic of the NHS
  • Create a pipeline of well-qualified opportunities that leverage the benefits of the organisation, upselling additional usage, finding new use cases, and identifying adjacent functional groups/geographical entities to upsell/cross-sell
  • Work with Finance and Sales Leadership to deliver compelling proposals
  • Develop close relationships with the NHS customer contacts and leaders and qualified upsells and cross-sell opportunities into closed deals
  • Pass relevant leads and contacts for new name business to the Business Development function for follow-up

  Variation

  The duties of this post may be subject to variation from time to time following consultation with the post holder.

  Health & Safety

  It is the general duty of every employee to take reasonable care for the health and safety of him/herself and others (including patients). This may involve the wearing of suitable protective clothing and footwear, and to co-operate with the management in meeting its responsibilities under the Health and Safety at Work Act. Any failures to take such care or any contraventions of safety or managerial instructions may result in Disciplinary action being taken.

  Confidentiality

  All staff are required to respect confidentiality of all matters that they may learn relating to their employment, other members of staff and the general public and will be required to confirm their compliance with relevant codes of conduct.

  DBS

  This post is subject to an standard level of DBS disclosure.

  Job description

  Job responsibilities

  Direct Reports

  • None

  Key contacts/relationship

  Internal

  • Hospital Director
  • Head of Clinical Services
  • Operations manager
  • Administration manager and administration team
  • Marketing Team
  • Contracts Team

  External

  • New customers/contacts from the NHS, ICSs/ICBs, Councils. Hospital trusts, PCNs and GP Federations
  • Existing commercial contacts

  Key Tasks

  Including but not limited to;

  • Develop and implement a data based strategy for the proactive targeting of GPs and other medical referrers, which increases referrals and drives market share growth from the targeted areas
  • Create strategies to successfully reach new business opportunities within the account portfolio, using both internal and external referrals
  • Work with the Customer Success team to resolve any areas of customer dissatisfaction quickly and efficiently
  • Build and maintain relationships with the NHS user base in each account to capture details of the value that the organisation is delivering to them; and then use this intelligence to upsell into the base
  • Work with consultants to arrange content, support presentations, and ensure that resources are developed into practical resources
  • Commencement of new and progression of established business-to-business relationships
  • Fostering organic growth within existing relationships
  • Supporting smooth transition from new business to business-as-usual contracts
  • Reporting on the impact and effectiveness of client relationships
  • Interpreting service data and presenting in an audience appropriate manner
  • Measure customer satisfaction within existing contracts
  • Resolution of enquires from internal and external stakeholders
  • To support in the presentation of services to clients
  • Build and maintain relationships with clients through regular face to face and remote contact by undertaking Site Visits and Conference / Video Calls.
  • Escalate and resolve areas of concern as raised by service users
  • Establish an effective communication network within the organisation, promoting and encouraging active participation of staff
  • Interpret and resolve enquiries from stakeholders ensuring robust and measured resolution
  • And any other reasonable tasks.

  Key Performance Measures

  • Work with internal key stake holders to successfully develop customer growth and open opportunities to market additional services into the wider demographic of the NHS
  • Create a pipeline of well-qualified opportunities that leverage the benefits of the organisation, upselling additional usage, finding new use cases, and identifying adjacent functional groups/geographical entities to upsell/cross-sell
  • Work with Finance and Sales Leadership to deliver compelling proposals
  • Develop close relationships with the NHS customer contacts and leaders and qualified upsells and cross-sell opportunities into closed deals
  • Pass relevant leads and contacts for new name business to the Business Development function for follow-up

  Variation

  The duties of this post may be subject to variation from time to time following consultation with the post holder.

  Health & Safety

  It is the general duty of every employee to take reasonable care for the health and safety of him/herself and others (including patients). This may involve the wearing of suitable protective clothing and footwear, and to co-operate with the management in meeting its responsibilities under the Health and Safety at Work Act. Any failures to take such care or any contraventions of safety or managerial instructions may result in Disciplinary action being taken.

  Confidentiality

  All staff are required to respect confidentiality of all matters that they may learn relating to their employment, other members of staff and the general public and will be required to confirm their compliance with relevant codes of conduct.

  DBS

  This post is subject to an standard level of DBS disclosure.

  Person Specification

  Knowledge and skills

  Essential

  • Excellent written and verbal communication skills
  • Teamwork and leadership skills
  • Excellent customer service skills
  • Strong negotiator and influencer
  • Clear understanding of analytic tools (CRM, Excel etc) to analyse, plan and monitor effectiveness
  • Established planning and organisational skills to meet conflicting objectives and deadlines
  • A proven track record of success in B2B field sales, ideally in a Health centric industry

  Desirable

  • Knowledge of customer relationship management (CRM) practices
  • Able to analyse and evaluate business processes, making judgments and recommendations for process change to meet best practice requirements

  Experience

  Essential

  • Proven experience developing relationships with customers, ideally NHS stakeholders

  Desirable

  • Experience in Healthcare / NHS environment is preferred
  • Exposure to change would be advantageous
  • Experience supporting transition of services and new business acquisition

  Person Specification

  Knowledge and skills

  Essential

  • Excellent written and verbal communication skills
  • Teamwork and leadership skills
  • Excellent customer service skills
  • Strong negotiator and influencer
  • Clear understanding of analytic tools (CRM, Excel etc) to analyse, plan and monitor effectiveness
  • Established planning and organisational skills to meet conflicting objectives and deadlines
  • A proven track record of success in B2B field sales, ideally in a Health centric industry

  Desirable

  • Knowledge of customer relationship management (CRM) practices
  • Able to analyse and evaluate business processes, making judgments and recommendations for process change to meet best practice requirements

  Experience

  Essential

  • Proven experience developing relationships with customers, ideally NHS stakeholders

  Desirable

  • Experience in Healthcare / NHS environment is preferred
  • Exposure to change would be advantageous
  • Experience supporting transition of services and new business acquisition

  Disclosure and Barring Service Check

  This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

  Employer details

  Employer name

  Healthshare Group

  Address

  Riverside Clinic

  Great West Road

  Brentford

  Middlesex

  TW8 9DR

  
  

  Employer's website

  https://healthshare.org.uk/ (Opens in a new tab)

  Employer details

  Employer name

  Healthshare Group

  Address

  Riverside Clinic

  Great West Road

  Brentford

  Middlesex

  TW8 9DR

  
  

  Employer's website

  https://healthshare.org.uk/ (Opens in a new tab)

• About the company

  National Health Service (NHS) is the umbrella term for the publicly-funded healthcare systems of the United Kingdom (UK). The founding principles were that services should be comprehensive, universal and free at the point of delivery—a health service based on clinical need, not ability to pay. Each service provides a comprehensive range of health services, free at the point of use for people ordinarily resident in the United Kingdom apart from dental treatment and optical care.

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