• Job Description

  Req#: 4961

  Are you looking for a new job in the space of SaaS and DaaS marketing in a global and fast-paced environment? With a purpose?

  This is a rare opportunity to work with sustainable solutions and innovations, helping businesses to build weather and environmental resilience as well as creating safety and wellbeing in societies. As an example, one of our solutions detects all the lightning strikes in the world to help mitigate wildfires, protect properties, and ensure the safety of the workforce as well as communities, and another one is used to measure air quality in the city to drive decisions to ensure the wellbeing of citizens.

  Keep reading because we are looking for a Growth Marketing Manager for our Solutions to join our team!

  This exciting position is primarily based at our Keilaniemi office, offering the opportunity to work in a vibrant and collaborative environment. Alternatively, for the right candidate, there is flexibility to be based in the UK or the US as well (for the US position, please refer to our US job ads).

  Vaisala Xweather is an emerging business unit in Vaisala’s Weather and Environment division. Vaisala has been around already over 85 years and our products and solutions can be found in demanding environments from hospitals, national parks and data centers to airports and wind farms all over the world – even on Mars! Vaisala Xweather focuses on DaaS and SaaS business and is one of the fastest-growing areas in the company.

  WHAT WOULD YOU BE DOING, AND WITH WHO?

  • You will plan, execute and be accountable for Xweather’s Solutions marketing funnel development and awareness creation by using the best strategies and tactics, variety of tools, channels, and methodologies (e.g. growth hacking) to drive scalable customer acquisition and retention to maximize the lifetime-value
  • You will work closely with our SaaS product teams, other marketing team members as well as agencies regarding content, digital channels, graphic design, website development, PR, and automation to drive awareness, nurture leads, and build SEO authority.
  • You will, together with product and sales teams, collect, analyze, and learn from data and apply insights to manage and track our campaigns for growth, retention, and awareness, and manage the marketing budget
  • You will be surrounded by a diverse and international team of proactive and highly motivated professionals united by the common goal – provide accurate and insightful weather & environmental data and solutions to benefit businesses, communities, and the planet.

  WHAT IS UNIQUE ABOUT VAISALA AS AN EMPLOYER?

  • Sustainability leader: The investment bank Carnegie granted Vaisala the Carnegie Sustainability Award 2022 in the category for Small Cap companies. In addition, Vaisala has been included in the Financial Times list of European Climate Leaders on several years in a row and received top scores from ESG rating companies, such as Sustainalytics and ISS ESG.
  • Engaged work community: The Engagement (4.2/5) and Leadership (4.2/5) Indexes in our annual employee survey are on an excellent level, as our employees report that they find their work meaningful, learn, and feel well in their work.
  • Equal opportunities for all: We have no gender pay gap, and as a global company diversity of people is one of the cornerstones of our success

  WHAT DO WE EXPECT FROM YOU?

  • At least 5 years of experience in marketing; experience specifically in SaaS & DaaS marketing in a global setting is considered a plus
  • Willingness and experience in working hands-on while keeping the big picture in mind and having an essential role in painting it
  • A self-oriented working style, possessing the willingness and skills to collaborate with global colleagues.
  • Experience in developing a unified approach to marketing efforts and working with several of the following: direct response, digital strategy, optimization, content, sales funnel development, automation tools e.g. (Eloqua, Marketing Cloud, HubSpot, or similar), analytics, as well as knowledge about social media marketing and paid advertising.
  • Proficient in creating tools, content, and campaigns to generate leads, with expertise in marketing automation tools. Experience in SEO and graphic design is a valuable bonus.
  • Possess the ability to leverage analytic tools and data to make informed decisions while remaining creative and open to experimenting with new execution methods.
  • Capable of creating performance reports, offering recommendations, and developing improvement strategies with ease.

  At Vaisala, we rely on our courage, curiosity, and world-class expertise to stay ahead and make a difference. Committed to being a great place to grow for brilliant minds from diverse backgrounds, we work together to build an inclusive community where everyone is welcome and belongs as they are. All talents applying to join our community will be considered without regard to their background. Our trust-based culture is the home for purpose-driven people who are inspired by our shared values, innovations, and impact for a better, sustainable world.

  Leading performance, not location. Our culture is trust-based. We treasure face-to-face collaboration with our colleagues, but hybrid work and flexibility are the new norm for us.

  For further information about the role, please contact Anna Hiltunen, Marketing Director, via phone +358 40 487 0032 on August 3rd between 9:00 – 12:00 EEST.

  If you're feeling inspired, please submit your application by August 6th, 2023, using our application form. We totally get that it's vacation season, so we've extended the application period until August. We'll begin reviewing applications at the start of August. So, take your time, enjoy the sunshine, and go ahead and apply when you're ready!

• About the company

  5 million in 2020. Vaisala serves customers in more than 150 countries.

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