YOUR MISSION AT VOI

As the Growth Marketing Manager you will report to our Head of Growth Marketing and lead the development and execution of data-driven marketing strategies that deliver measurable growth through acquisition and upsell in the rider base. In this role you will own the analysis, deliver actionable insights, and lead structured cross-functional initiatives that support the growth and optimisation of the rider journey in collaboration with the rest of the growth marketing team and other stakeholders across the organisation. This will include:

• Brand insight: Own rider insight work (e.g. brand surveys, interviews) from methodology to execution, lead the analysis and present insights to deepen the understanding of user needs and inform broader rider-facing priorities.
• Data-driven decisions: Apply a structured analytical approach to synthesise qualitative and quantitative insights using a mix of tools, methodologies and cross-functional input to evaluate the impact of marketing efforts, inform tactics and decision making to drive growth and optimisation of the rider journey in line with the company goals.
• Continuous optimisation: Set up and manage A/B testing frameworks to improve growth efforts across channels (e.g. messaging, discount strategies) and enhancements to owned marketing surfaces (e.g. website, appstore), and support initiatives that increase rider experience and acquisition, and encourage upsell behaviour, in close collaboration with teams across the commercial organisation.
• Creative alignment: Act as the bridge between Growth and Creative teams, support correct prioritisation, alignment and timely delivery of brand assets, and ensure campaigns execution in physical- and digital formats are informed by data and directly support the growth.
• Brand- and creative processes: Own, maintain and continuously improve tools, workflows, and documentation that support consistent and efficient creative and brand execution across the organisation.

WHAT YOU NEED TO EMBARK

We’re looking for a structured and business minded professional with the ability to work hands-on with data and use the insights to drive change, creative alignment, prioritisation and structured projects with focus on measurable business impact. In addition to this, we believe the right person has:

• 4–6 years of experience in marketing, strategy, or growth - ideally in tech or fast-paced environments.
• Strong analytical skills and confidence working with large datasets to uncover insights that informs growth strategy.
• Experience running A/B tests, experiments, or pilots with clear success metrics.
• Strong cross-functional collaboration skills, with the ability to communicate, navigate ambiguity and create alignment across teams.
• Ability to manage owned surfaces and digital touch-points.

WHY VOI?

Working at Voi is more than just a job; Our People Promise includes a personal voyage where you will grow as a professional and be a part of a team and culture that builds something meaningful for society. In addition to this you’ll have the opportunity to:

• Join Europe’s #1 micromobility operator and one of the fastest growing scaleups.
• Get “skin in the game” through our employee options program.
• Work directly with deepen the understanding and drive measurable results on the growth and optimisation of the rider journey.
• Collaborate with with inspiring, motivated and fun colleagues towards a common goal.
• Join the micromobility revolution and be a part of creating sustainable cities made for living, free from noise and pollution