• Job Description

  Req#: 104420

  End Date

  Tuesday 05 December 2023

  Salary Range

  £118,652 - £139,590

  
  

  We support agile working – click here for more information on agile working options.

  Agile Working Options

  Hybrid Working

  Job Description Summary

  Would you like to play a leading role in advancing the reputation of Lloyds Banking Group as the bank that helps Britain prosper? This is a fantastic opportunity to join us as the Head of Consumer Media Communications in our Group Corporate Affairs team. You'll work proactively with our consumer businesses (Consumer Banking and Insurance, Pensions & Investments), to support the development, implementation and management of consumer media relations as a key part of our external communications strategy.

  Job Description

  JOB TITLE: Head of Consumer Media Communications

  LOCATION(S): London, Bristol, Birmingham, Leeds, Halifax, Edinburgh

  HOURS: Full-time

  SALARY - £118,000 to £150,000

  WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites

  Would you like to play a leading role in advancing the reputation of Lloyds Banking Group as the bank that helps Britain prosper?

  
  This is a fantastic opportunity to join us as the Head of Consumer Media Communications in our Group Corporate Affairs team. You'll work proactively with our consumer businesses (Consumer Banking and Insurance, Pensions & Investments), to support the development, implementation and management of consumer media relations as a key part of our external communications strategy.

  
  About the Opportunity:

  You'll report directly to the External Relations Director and jointly lead a team of media relations Senior Managers and Managers. Your focus will be on crafting and delivering proactive, innovative, integrated and creative communications plans and campaigns, working hand in hand with the channel teams across Group Corporate Affairs (GCA). You'll drive forwards our consumer PR strategy, using effective storytelling to enhance reputation and status and build pride in the Group.

  
  What you'll be doing:

  • Deliver compelling stories and campaigns that bring to life our products and services, and support for customers, in a way which evidences and underpins our strategy
  • Communicate effectively on live issues to promote and protect our reputation.
  • Confidently engage with national, broadcast regional media, general consumer media and key trade titles
  • Hold and develop relationships with key media contacts / editors / writers across multiple business sectors.
  • Provide intelligence and insight on the media landscape and capitalise on opportunities, based on relationships and a deep understanding of the factors shaping key media thinking
  • Use your expertise and insight to make the right decisions, providing strategic media counsel and guidance to GCA and senior executives in our consumer businesses and teams
  • Lead proactive and critical media initiatives, working closely with partners in the business as well as across GCA to build and implement clear, compelling and integrated communication plans

  Why Lloyds Banking Group?

  If you think all banks are the same, you’d be wrong. We’re an innovative, fast-changing business that’s shaping finance as a force for good. A bank that’s empowering its people to innovate, explore possibilities and grow with purpose.

  
  What we'll need from you:

  This role is for you if you're a highly experienced media relations communicator with expertise in handling the fast-paced pressures of managing reactive consumer situations strategically and potentially critical issues management too.

  • Excellent relationships with key journalists across consumer affairs, personal finance and money sections, major trade titles
  • A strong understanding of consumer affairs, retail banking, financial services and the topics that matter to our colleagues, customers and the media
  • Outstanding media relations skills including excellent oral and written skills, and a proven ability to think strategically
  • An expert communicator and collaborator, developing and delivering communications strategies and content that drives impactful and targeted coverage
  • Consistent track record and proven experience of delivering proactive and reactive media campaigns to key media, using expertise across a range of channels
  • Creative problem solver, with ability to anticipate media opportunities and issues, and provide guidance on the appropriate positioning
  • An in-depth understanding of media relations and corporate affairs, using deep knowledge and experience to decide and prioritise the key messages which drive business outcomes.
  • A great people leader, leading change and continuously improving the effectiveness of a team, including through effective coaching, mentoring and investing in your own personal development

  
  About working for us

  Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

  We also offer a wide-ranging benefits package, which includes:

  • A generous pension contribution of up to 15%
  • An annual performance-related bonus
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 30 days’ holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies

  
  Ready to start growing with purpose? Apply today!

  At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

  We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

  We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

• About the company

  For over 250 years we’ve been making a difference to the lives of customers, businesses and communities. Today, we're still driven by our purpose of helping Britain prosper. We're part of an ever-changing industry and are currently on a journey to shape the financial services of the future, whilst supporting our customers’ changing needs. The scale and reach of our Group means we can offer a broad range of opportunities to learn, grow and develop. Our values-led culture and approach to inclusion and diversity means we can all make a real difference together.

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