• Job Description

  Req#: 31119404
  Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
  JOB DESCRIPTION:
  Job Title
  Head of Copy
  Working at Abbott
  At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
  The Opportunity
  This position works out of our Alameda, CA office in the Lingo Division.
  The Head of Copy at Lingo will define and drive the voice of our brand. This is a role for a creative leader who thinks like a strategist, inspires as a storyteller, and uncomplicates ideas through words. They bring exceptional creative thought leadership and writing expertise to lead a team of copywriters, elevating the level of craft and impact across all our work. They approach every brief with fresh eyes. Avoiding familiar solutions, they’ll create and inspire work that is distinctive and effective by distilling complex ideas into effortlessly clear, compelling and culturally relevant copy.
  What You’ll Work On
  • Lead team of copywriters to craft copy that drives the adoption of Lingo across brand, content, and marketing touchpoints, including advertising, performance, web, CRM, blog, educational content, events and social media
  • Refine and expand the Lingo brand story, tone of voice, and brand guidelines. Develop detailed copy guidelines and channel-specific reference documents
  • Collaborate closely with cross-functional business partners to develop a content and messaging strategy across all channels and touchpoints
  • Partner with designers to develop compelling, innovative concepts that reflect the brand voice while considering stakeholder feedback and requirements
  • Inspire and embrace challenges and new ways of thinking
  • Edit and proofread to ensure high editorial standards are met across all content
  • Promote brand consistency across all company communications
  Required Qualifications
  • 8+ years of combined in-house and agency copywriting experience
  • A compelling portfolio of work that demonstrates high quality copywriting, clever headlines, and concepting experience within a variety of advertising campaigns and digital content
  • Expertise in writing thought-provoking headlines, film scripts and UX content for websites and apps
  • Experience building and leading creative or copywriting teams
  • A combination of strategic, conceptual and storytelling skills
  • Excellent writing, grammar and proofreading skills
  • A collaborative spirit, excellent communication and interpersonal skills
  • Excellent time-management, organizational skills, and attention to detail
  • A collaborative, optimistic, motivated, and empathetic personality
  • Ability to untangle complexity into clear, concise and engaging copy
  • A drive to break boundaries and craft the best ideas in the world of their kind
  • Fearlessly creative and relentlessly attentive to detail
  Preferred Qualifications
  • Bachelor’s degree in a related field is preferred.
  • A Master’s degree is a plus.
  • Familiarity with the health tech industry is a plus
  Apply Now
  Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
  Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.
  The base pay for this position is
  $128,000.00 – $256,000.00
  In specific locations, the pay range may vary from the range posted.
  JOB FAMILY:
  Advertising/ Promotion (Communications)
  DIVISION:
  LNGO Lingo
  LOCATION:
  United States > Alameda : 1360-1380 South Loop Road
  ADDITIONAL LOCATIONS:
  WORK SHIFT:
  Standard
  TRAVEL:
  Yes, 10 % of the Time
  MEDICAL SURVEILLANCE:
  No
  SIGNIFICANT WORK ACTIVITIES:
  Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
  Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
  EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
  EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

• About the company

  Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois, United States.

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