Head of Market Shopper Intelligence

Function: Marketing

Location: London based – a mix of office & home working

Salary: £80,000 - £90,000 plus benefits listed below

Contract: Permanent

Closing Date: 12th August 2024

Our Market Intelligence team plays a critical role in shaping & developing the full potential of the data-driven insight and foresight agenda across HUK’s commerce organization. Our ambition is to develop industry-leading capabilities and achieve exceptional results in this area.

The Role

Reporting directly to the Innovation, Insights & Strategic Planning Director (MLT JG 35) the role works at senior leadership level with key stakeholders across commercial and support functions (MT/MT-1, Marketing, Finance, Sales and Star Pubs & Bars). You'll fuel the annual planning process, lead and own the analytics for HUK strategic projects such as Annual Plan, Strategic Plan, Competitor Intelligence and Integrated Commercial Planning. As HUK is identified as a lead partner operating company for global commerce you'll work with our global team to develop analytic approaches to Media Analytics, ROI and Market Forecasting.

The scope of this role combines responsibility for reporting, analytics and insight/foresight generation across the following domains:

• Market Intelligence - Market, Category, Channel, Competitor, Customer

• Shopper Intelligence – Segmentation, Path to Purchase, Demand spaces

• Data driven Marketing (IDDM) – HUK IDDM Test Learn & Scale plan

• Marketing ROI - Market Mix Modelling, performance based marketing

The goal of this role is to transform data into information, and information into insight.

The Challenges

• Own and manage all data agency relationships & contracts, including annual reviews, negotiations, and work-plans.
• Own the Continuous Shopper Function, keeping HUK at the forefront of shopper insight, delivering, and embedding the recommendations.
• Act as the project gatekeeper between Marketing and Data Science, ensuring the commercial agenda is embedded in Data Science work plans.
• Translate data science insights back to the Marketing community.

About You:

• 5+ years analytical experience with business or market data with evidence of delivering insight clearly efficiently and effectively

• Strong track record of having influenced senior managers with data-led arguments and evidence

• People management experience preferred.

• Technical mastery (Excel, Nielsen, Power BI)

We embrace learning and growth, and there is scope to develop in this role. You are also likely to bring experiences that enhance this role that are not listed above, therefore not every box needs to be ticked when it comes to experience or skill sets.

We currently operate a hybrid working framework which allows us to capture the benefits of both working in the office and at home. For full time roles, we work a minimum of 3 days in the office, a Tuesday and Thursday are for all, with the third day being defined by the colleague.

Our Benefits

As part of the team, along with your salary you’ll also receive;

• Annual bonus

• 15% flexible benefits (can be taken as cash, benefits, or a mix of both)

• Company funded Private Medical Healthcare

• double matched pension (up to 10%)

• 35 days holiday

• A monthly case of our delicious ciders and beers!

• Comprehensive Opportunities to develop.

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The Application

If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us as recruitment@heineken.co.uk.

In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification.

The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!

Who We Are

We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.

Apply today to discover Your Future, Untapped.