• Job Description

  Req#: 2509951
  AbeBooks is looking for a talented Head of Marketing with a proven track record of leading marketing teams to own strategy and execution of marketing channels and programs.
  
  The person in this role will lead a team of marketing managers with ownership of B2C demand generation, customer lifecycle management and brand marketing for AbeBooks. You will also partner with our Seller Sales team to drive B2B demand generation for booksellers worldwide. You will build interconnected marketing programs that scale internationally and leverage AbeBooks’ data to deliver the perfect message to our customers. You will use your passion, experience and vision to build and lead a team of digital marketers. As a senior leader on the AbeBooks business team you will work closely with other leaders across the organization including Sales, UX, Product Management and Operations.
  
  Key job responsibilities
  - Develop long-term customer acquisition strategy for all stages of the acquisition funnel from awareness building to lifecycle management. For paid channels, develop investment targets and manage programs to those targets.
  - Develop long-term brand strategy, achievable and scalable plans for brand channels, and ensure alignment with business goals. Maintain a deep understanding of traffic generation options and emerging social trends.
  - Develop KPIs that give on-going insight into the progress of the team; track, report, and analyze effectiveness of investment against objectives and key performance indicators.
  - Oversee marketing communications with customers from around the world. Develop programs that scale internationally and leverage international team members to execute them.
  - Manage agency partners, editorial calendar and content development including content production.
  - Partner with groups within Amazon to identify new opportunities that align to team and cross-company goals.
  
  A day in the life
  A successful candidate must be able to work at the strategic level (using customer understanding to generate bold and innovative ideas for growth) and at the tactical level (building teams, defining processes, managing operations, analyzing metrics and solving problems). This candidate must have a strong understanding of all aspects of the marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success. The role requires an individual who can combine digital marketing technologies with customer and campaign data to create a self-learning marketing ecosystem.
  
  About the team
  At AbeBooks, our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new, used, rare and out-of-print books listed for sale by thousands of sellers.
  
  We are open to hiring candidates to work out of one of the following locations:
  
  Victoria, BC, CAN- 6+ years of professional non-internship marketing experience
  - 2+ years of team management experience
  - Experience using data, reporting, or tools to measure performance and make adjustments accordingly
  - Experience driving direction and alignment with cross-functional teams
  - Experience with e-commerce
  - Experience designing and implementing a multichannel marketing strategy- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  - Experience using SQL to pull data and metrics to deliver reports
  - Experience managing content development, and campaigns
  - Experience managing a range of digital marketing channels (paid search, SEO, email, social, etc.)
  
  Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.
  
  The base salary for this position ranges from $117,100/year up to $195,500/year. Salary is based on a number of factors and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Applicants should apply via our internal or external career site.

• About the company

  Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as "one of the most influential economic and cultural forces in the world", as well as the world's most valuable brand.

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