The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products maker, producer and retailer. The Group is built on strong values of entrepreneurship, team work, respect and authenticity. It is committed to developing products that are environmentally friendly and sustainable.
The Group has eight brands: L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, LimeLife, Elemis, Sol de Janeiro and Grown Alchemist.
With a presence in 90 countries, our products are distributing in more than 3,000 stores in the world.
L’OCCITANE Group’s mission is to “empower entrepreneurs and communities to cultivate natural beauty and well-being and regenerate nature”. L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees.

CONTEXT & MISSION:

As L’Occitane En Provence Head of Marketing for our EMEA & Americas Export Department, your role will be to lead the Marketing Team on a wide range of projects including Marketing, Communication, Social Media, Merchandising, PR, Commitments etc.

You will work extensively with the other Export expertise (Sales, Customer Experience & Digital teams) and will report to the Export Director EMEA / Americas.

MAIN RESPONSIBILITIES:

I/ MARKETING & COMMUNICATION STRATEGY FOR EXPORT

• Define the Marketing & Communication strategy for Export based on the brand International marketing plan. Then adapt it for each market taking into account local specificities.

• Propose yearly Launch, Promo & Media Plans.

• For main launches, help distributors maximize all aspects of the 360, including: Communication, Social Media, Influencers activations, PR, CRM, Brand Partnerships while maintaining fundamental execution in the stores (merchandising & promotions, sampling).

• Follow-up of the Marketing budgets.

• Put in place & animate a Marketing Community with our distributors to stimulate them & ease best-practice sharing.

• Work hand-in-hand with other Export Heads Of (sales, digital, customer experience) and build strong connections with other affiliates, in particular the Europe Team to align main marketing campaigns & share tools.

• Highlight the needs of Export Markets and get International teams support on key projects (product / communication / brand survey / merch / data / pricing).

II/ TEAM MANAGEMENT

• Coach the Export Marketing team to ensure Export priorities are clear & implemented locally.

• Prioritize the workload through Kanban Methodology (agile method).

• Ensure constant collaboration between the different sites (Geneva & Miami).

III/ KEY DISTRIBUTORS MARKETING COACHING

You will also have the responsibility to oversee key Distributors on Marketing / Communication. This involves:

• Challenge / inspire them on their local plan & main campaigns.

• Propose ideas/activations to boost traffic and sell-out locally.

• Monitor their sell out results with the Sales & CX teams and challenge the countries to work on corrective actions if needed.

HOW YOU CAN FIT :

• +7 years’ experience in operational marketing

• Solid management team experience

• Fluent in English ; French is a strong plus

• Strong customer centricity mindset and business acumen

• Strong leadership with a high level of autonomy & proactivity and will to take ownership in a fast-paced, entrepreneurial environment

• Excellent interpersonal skills with the ability to work collaboratively and develop strong relationships at all levels and across functions

• Appetite for change and challenges and at ease in an international environment with remote & multicultural teams

• Travel requirements: willing to travel up to 15-20 %.

WHAT WE OFFER:

• Working for a unique company, strongly committed towards the planet and the people (B Corp certification)

• Working with passionate colleagues coming from all over the world

• A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast

• Internal mobility opportunities

• Monthly allocation & discount for store products

• Attractive Social Insurances coverage

• 5 weeks annual leaves & 3 extra-days offered as public holidays

• Flexible and Hybride Work arrangement

• Attractive Parental Leave Policy

• Public Transport allowance

PERMANENT POSITION , based in our HQ (Plan-les-ouates, Genève, Suisse)

STARTING DATE : ASAP

L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity – and our commitment to sustainability.