• Job Description

  Req#: JR10229100

  Job Description:

  Understand the market
  Development of effective marketing strategies to generate and enable business opportunities.
  => Enabling more aircraft sales thanks to:
  - Early identification of opportunities and product fit to market
  - Identify need for multi-million dollar developments
  ● Developing a thorough and unique knowledge of the job holder’s aviation market as an essential
  element to:
  o Define the Regional Marketing Strategy
  o Proactively identify opportunities and requirements for Airbus aircraft across the region
  ● Ensuring the development and implementation of effective, consistent and coherent Marketing Plans to
  enable a strategic view of marketing activities and create more business opportunities
  ● Contributing to the overall Airbus Marketing Strategy by providing airline feedback on current and
  future Airbus product competitiveness and identifying strategic market opportunities
  Build Content to Influence the Market
  Ensuring elaboration of customised argumentations and messages adapted to regional markets and
  customers
  => Develop means to ensure customer understanding of Airbus advantages as a lead for favourable
  positioning and decision
  ● Fostering creativity and ensuring cross-fertilization of marketing argumentations and methodologies
  within the team and with other regions
  ● Ensuring highest level of quality and persuasiveness in marketing argumentations and story building
  ● Developing and deploying best practices across the team
  ● Ensuring messages used are consistently in line with the Marketing Strategy, Corporate messages and
  party lines across the Commercial Directorate
  ● Coordinating the necessary interaction between Airline Marketing and other areas of Marketing, the
  Commercial Directorate and Airbus, to ensure that Airline Marketing staff has and will have the right
  tools, equipment, data, information level and skills at their disposal to maximise efficiency

  Job description Head of Marketing South Asia
  Influence the market
  Influencing the regional market and customers to best position current and future Airbus solutions
  =>Developing means to achieve favourable product mix, product perception, network solution,
  aircraft configuration, evaluation rules and drivers ahead of sales campaign phase
  ● Acting as main representative of Airbus in jobholder’s region to influence the market by using existing
  communication channels or developing new ones in order to promote Airbus interests and enhance the
  Airbus image
  ● Proactive and continuous interaction with the market to pursue Airbus optimum positioning and best
  airline understanding
  ● High level customer interaction in events and conferences to ensure optimum perception and valuation
  of Airbus products
  ● Ensuring close cooperation with Airbus Customer Services and Airbus Communication department on
  market related strategies and ways to promote Airbus products and services
  ● Acting as main representative of Airbus at conferences, seminars and media events in the region.
  Build campaign case
  Enable successful business acquisition and achievement of Airbus commercial objectives by
  demonstrating superiority of Airbus products and solutions
  => Marketing value analysis and argumentation (e.g. cost, revenue, spec, transition) in campaign
  and negotiation phase worth in the order of $10-$20+ million per aircraft are instrumental for airline
  decision and deal value
  ● Demonstrate the superior value of Airbus products and fleet solutions relative to the competitor to
  airlines as a major necessary and decisive step for sales campaign success
  ● Maximising marketing impact across the jobholder’s region in particular to secure sales campaigns,
  maximise deal profitability and increase Airbus market share as defined by Airbus Commercial
  objectives
  ● Ensuring optimum regional marketing coverage and validating marketing strategy and product
  solutions pushed to airlines in order to win sales campaigns
  ● High level customer interaction, including presentation to airline CEO and Board level to ensure
  optimum perception and maximum valuation of Airbus products in sales campaigns
  ● Internal understanding, incl. at Senior Management and Executive levels, of Airbus position in Sales
  campaigns, enhancing deal profitability and chances of campaign success
  ● Act as the senior representative for the jobholder’s region towards other areas of Marketing and Airbus
  ● Coordination and interaction with Airbus Group Sales & Marketing Organisation as required in the
  framework of sales campaigns and support to enhance Airbus position in countries and regions
  Marketing leadership responsibility
  People
  ● Job holder is responsible for team management and coordination, account allocation and
  prioritisation, people development, thought leadership, promoting evolution of marketing
  skills, tools and concepts
  ● Empowering the intermediate management levels providing the groups’ strategy, necessary
  guidance and support to achieve the objectives in line with the Airbus corporate strategy
  ● Encouraging a proactive culture to build favourable grounds to better influence future
  campaigns
  ● Demonstrating exemplary Ethics & Compliance behaviours and ensuring principles are
  applied throughout teams

  Processes
  ● Ensuring marketing campaigns are optimally covered according to objectives, workload,
  complexity and resource levels, with a sound marketing strategy in place
  ● Managing team costs efficiently and within budget

  This job requires an awareness of any potential compliance risks and a commitment to act with integrity, as the foundation for the Company’s success, reputation and sustainable growth.

  Company:

  Airbus Group India Private Limited

  Employment Type:

  Permanent

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  Experience Level:

  Professional

  Job Family:

  Sales, Marketing & Commercial Contracts

  By submitting your CV or application you are consenting to Airbus using and storing information about you for monitoring purposes relating to your application or future employment. This information will only be used by Airbus.
  Airbus is committed to achieving workforce diversity and creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

  Airbus is, and always has been, committed to equal opportunities for all. As such, we will never ask for any type of monetary exchange in the frame of a recruitment process. Any impersonation of Airbus to do so should be reported to emsom@airbus.com.

  At Airbus, we support you to work, connect and collaborate more easily and flexibly. Wherever possible, we foster flexible working arrangements to stimulate innovative thinking.

• About the company

  3642356 Airbus SE is a European multinational aerospace corporation.

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