• Job Description

  Req#: R1147772

  Job Description:

  Head of Marketing - UK

  Brighton/London – flexible on location

  Hybrid & flexible working options

  6 months FTC

  Competitive salary & benefits package

  Full time

  Closing date for applications – Monday 6th November 2023

  We make health happen!

  Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.

  Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with OIC), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.

  We have an excellent opportunity for a Head of Marketing role to join Bupa Global for a 6 month FT. This role will lead, manage, and execute the performance marketing activities for the Bupa Global Business in UK.

  The role is a Key Function Performer for the Product and Marketing Director, Bupa Global.

  How you’ll help us make health happen:

  • Responsible for developing and executing the performance marketing strategy for insurance products and customers, including communications and financial promotions to existing customers and new prospects in the UK region.
  • Co-creation of the UK Marketing Strategy in collaboration with the Head of Marketing Strategy Planning and Operations.
  • Performance marketing and regional communications (including sales and marketing product literature) and promotions to be of sufficient quality and clarity and developed and approved in line with the Financial Promotions process
  • Creation and execution of marketing campaigns to drive acquisition including agreed SQL, MQL and GWP for the UK commercial region.
  • Plan and own the annual marketing plan executing operationally into both B2B and B2C channels
  • Direct management of marketing budget for both acquisition and retention activities, accountable for media spend and managing performance and leading regional UK marketing team
  • Work with agencies and the direct sales team to optimise online lead generation and sales
  • Analysis and recommendation of acquisition marketing performance and the execute of strategies to optimise lead generation performance and digital media spend, including recommending target operating model improvements
  • Leadership of a customer value management framework which measures customer value flow and executes activities to maintain and grow
  • Model the culture and take responsibility for the maintenance and development of reputation and relationships with key stakeholders such as regulators, customers and other internal and external stakeholders
  • Responsible for the delivery of appropriate service levels and supporting operational planning processes
  • Ensure all team members have the appropriate level of competence to perform their roles effectively in a regulated environment.

  Key Skills / Qualifications needed for this role:

  • A proven track record of managing a B2B/B2C Marketing Strategy
  • Business experience which should include developing and launching marketing campaigns within a Global environment
  • Experience of operating in a regulated; specific experience in healthcare, or access will be highly advantageous
  • Strong interpersonal skills with a challenging and persuasive manner, to win and maintain the respect of colleagues across the business at all levels
  • Experience of developing and executing successful global marketing campaigns
  • Knowledge of both the B2C high net work segment and the B2B segment and how to market differently to these segment
  • Clear communication and presentation skills
  • Solid analytical and numerical skills
  • In depth understanding and knowledge of Bupa Global IPMI products.

  Benefits

  Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

  Joining Bupa in this role you will receive the following benefits and more:

  • 25 days holiday, increasing through length of service, with option to buy or sell

  • Bupa health insurance as a benefit in kind

  • An enhanced pension plan and life insurance

  • Annual performance-based bonus

  • Onsite gyms or local discounts where no onsite gym available

  • Various other benefits and online discounts

  Why Bupa?

  We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

  We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

  As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

  Time Type:

  Full time

  Job Area:

  PR , Marketing & Brand

• About the company

  Bupa's origins and global headquarters are in the United Kingdom.

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