Buffalo Wild Wings

IMC Marketing (Atlanta, GA based - multiple positions


PayCompetitive
LocationAtlanta/Georgia
Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: 3328
      Are you interested in joining an innovative and dynamic team? Do you get excited about working to develop the strategy and content for all social and paid digital channels for awesome brands? If so, these roles could be the right opportunities for you!

      Integrated Marketing Communications (IMC) teams at Inspire Brands work on all consumer facing marketing communications for the brands including the Creative Strategy, Production, and Execution of the Creative Strategy in service of a full 360-degree marketing campaign.

      Working out of our Atlanta-based Global Support Center, individuals on the (IMC) team will gain exposure working with the Demand Generation team.

      By applying to this posting your resume will be reviewed for the following positions:
      • Manager, Advertising
      • Manager, IMC
      • Manager, Integrated Marketing Communications


      All of these positions sit in our Atlanta-based Global Support Center.


      RESPONSIBILITIES

      • Development of annual social channel strategy by channel for existing and emerging channels - Facebook, Twitter, Instagram, Pinterest, YouTube, SnapChat & TikTok
      • Responsible for the development of all social & digital content
      • Day-to-day management of the social media agency
      • Manage Social production process to ensure quarterly production of any social-only content, including management of budgets
      • Monitor and report on analytics across social & digital channels
      • Work cross-functionally with Media, Brand, and Digital Strategy teams
      • Actively meet with all social partners to ensure we are developing content that meets their platform best practices
      • Manage Brand community management partner

      EDUCATION AND EXPERIENCE QUALIFICATIONS

      • Required Minimum 4-year degree in Business Administration , Marketing, Statistics or Socia l Science

      REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

      • Strong working knowledge of all social media platforms
      • Team player; collaborative, trustworthy
      • Excellent oral and written communication skills
      • Ability to set goals, determine priorities, plan, organize, and follow through on assigned responsibilities
      • Excellent project management skills
      • Ability to make recommendations and decisions in a timely manner
      • Ability to work effectively in a fast-paced, ever-changing environment
      • Approval of social creative content
      • Experience managing social production budget
      • Support day-to-day work of social media agencies
      • Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences
      • Passion for the restaurant industry and a strong desire to help shape the future at Inspire Brands


      Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.


      We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

  • About the company

      The year was 1982. Jim Disbrow and Scott Lowery had recently moved to Ohio from Buffalo, New York. All was fine until one day when the two were craving wings. Not just ordinary wings, but authentic Buffalo, New York-style chicken wings. With none to be found nearby, Jim and Scott had two choices: road trip to New York, or open a wing joint close to home. Lucky for us, they chose the latter. Hence, the beginning of Buffalo Wild Wings & Weck, now Buffalo Wild Wings®, the welcoming neighborhood atmosphere with a front-row seat for every sports fan that offers 21 mouth-watering signature sauces and seasonings.

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