At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Influencer Marketing Specialist

Department: Marketing

FLSA: Exempt

General Function :

Seeking a dynamic influencer marketing professional that is detail-oriented to execute and report on influencer marketing campaigns. Ideal candidates are detail-driven, possess the ability to quickly pivot, and react professionally while representing the Hy-Vee brand.

Reporting Relations:

Accountable and Reports to: Influencer Marketing Manager

Positions that Report to you: None

Primary Duties and Responsibilities :

• Manages relationships with influencers.
• Maintains brand standards by reviewing and routing content for approvals.
• Assists with influencer strategy, aligning campaign content with corporate initiatives.
• Provides detailed reports with key insights and recommendations.
• Collaborates with the social team on influencer posts to appear on Hy-Vee’s feed.
• Communicates with the paid digital team to boost content.
• Assists with writing influencer briefs and routing for approval.
• Follow and share industry, competitor, and market trends.
• Works with the RedMedia team to collaborate with vendor requests.
• Collaborates with the brand management team to secure campaign details.
• Assists the sports marketing team with athlete partnership recommendations.
• Provides recommendations to local teams.
• Assists with recommendations for Seasons influencer marketing initiatives.
• Ensures invoices are received and routed in a timely manner.
• Explores opportunities with affiliate marketing.

Secondary Duties and Responsibilities :

• Helps support creator program and day-to-day activities.
• Prepare various reports as assigned.
• Performs other job-related duties and special projects as required.

Education and Experience:

• Bachelor’s degree in Marketing, Social Media, Journalism, Public Relations, Communications, or related field.
• 3-5 years previous related work experience preferred.
• Understanding of social media platforms and Paid Advertising Platforms is plus.

Physical Requirements:

• Visual requirements include ability to see detail at near range with or without correction.
• Must be physically able to exert up to 50 pounds of force occasionally; exert up to 10 pounds of force to move objects as well as perform sedentary work.
• Must be able to perform the following physical activities: kneeling, crouching, reaching, handling, fingering, grasping, feeling, talking, hearing, and repetitive motions.

Knowledge, Skills, Abilities and Worker Characteristics:

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
• Excellent verbal and written communication skills
• Excellent interpersonal skills: ability to relate to and interact with other people in a friendly, professional manner.
• Excellent critical thinking and problem-solving skills
• Ability to interact with advanced computer systems, including schedule management and presentation production applications, as well as job-specific programs.

Working Conditions :

The duties for this position are conducted in a general office environment. There is frequent pressure to meet deadlines and handle multiple priorities.

Equipment Used to Perform Job:

Mobile phone/tablet, PC/Apple with Microsoft Office programs, Adobe Creative Cloud, Google Analytics, Sprinklr and other related software, calculator, telephone, copier, printer

Financial Responsibility :

None.

Contacts:

Has frequent contact with influencers, suppliers/vendors, media contacts, athletes, event staff/volunteers, store personnel and marketing coordinators.

Confidentiality :

Has access to confidential information including knowledge of advertising rates, pricing information, and store sales.

Are you ready to smile, apply today.