• Job Description

  Req#: 3210127

  Who We Are:

  Liquid Media is a digital-first creative agency with its origins rooted in the world's largest and most accomplished esports organization, Team Liquid. We specialize in marketing to global gaming audiences and are fueled by a team deeply passionate about video games and committed to delivering exceptional customer satisfaction.
  

  The Opportunity:

  Are you passionate about influencers, social media, and exploring the possibilities of the online world? Do you have experience in creating and executing effective influencer campaigns for clients? Are you excited about guiding influencers towards a successful online presence? If yes, you could be the perfect fit for our Influencer Strategist, Liquid Media role.

  As an Influencer Strategist at Liquid Media, you will play a crucial role in influencer marketing. You will be responsible for crafting strategies and executing effective influencer campaigns for clients. This will include engaging with influencers, conducting research to identify potential influencers for upcoming client projects, and overseeing the execution, management, and leadership of influencer campaigns that align with marketing goals.

  What You'll Be Doing:

  Strategic Vision:

  • Develop data-informed influencer strategies for clients' goals
  • Set specific and measurable KPIs for each campaign
  • Continuously monitor KPIs for data-backed adjustments
  • Research and select influencers based on data-informed insights
  • Keep up-to-date with social media and influencer trends
  • Establish mutually beneficial partnerships with influencers that align with client demographics.
  • Track and g campaign performance for optimum results
  • Provide regular updates to clients on campaign progress

  Data and Expertise:

  • Research influencer campaigns for insights and recommendations
  • Use data-informed expertise to deliver actionable insights
  • Provide guidance and assistance for influencer-related inquiries

  Execution and Management:

  • Establish standardized processes and a playbook for influencer strategy guidelines
  • Oversee influencer strategy, selection, budgets, and performance tracking
  • Assist with influencer contract negotiations and lead or participate in briefing meetings
  • Generate regular performance reports and develop comprehensive influencer content calendars
  • Collaborate with cross-functional teams for campaign execution

  What You'll Need:

  • 5+ years of experience in social strategy, influencer integration, and data-focused influencer marketing
  • Proficiency in analytical tools, such as CreatorIQ, with strong data-oriented skills
  • Strong communication abilities when presenting data-informed reasoning
  • Keen attention to detail and commitment to excellence in influencer marketing
  • Exceptional research skills to identify relevant influencers and adapt to the evolving social media landscape
  • Client-facing experience and ability to manage multiple projects simultaneously in a fast-paced environment

  You'll Earn Bonus Points If You Have:

  • Proficiency in influencer marketing tools and platforms

  Benefits:

  The salary range for CA/NY/CO/WA is: $70,000-$90,000.00

  This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law.

• About the company

  Team Liquid is a leading worldwide professional esports organization. Our players compete at the highest level in StarCraft 2, League of Legends, Dota 2, Hearthstone, CS:GO, Heroes of the Storm, Street Fighter, PUBG, Rainbow Six and Smash.

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